At this point, most voters should take it for granted that campaign promises are nothing but rubbish. Politicians can't get elected without offering the world on a silver platter, and so party manifestos tend to be embarrassingly vague and optimistic in nature. Most of them fade into oblivion immediately after election night. Well, David Cameron isn't prepared to let that happen this time around.
Deny it all you want, but at some point in your life you've been forced to clear your browsing history because of some questionable content you found yourself viewing at nearly midnight on a Friday after a stressful week. Sometimes the temptation is just too much to avoid surfing to the wrong side of the tracks and what follows is a swift re-writing of history where we pretend that we were on the phone or had dropped off for a moment instead.
The government must be challenged so that we can create a generation that no longer feels lost or bereft of employment prospects. Not only will this save billions of pounds in public finance, it will also help with the wider economy, reduce crime, support skills shortages, and boost our nation's productivity.
As long as the public continues to accept the assurances of the rich that we have to suffer so that they don't have to, the bitterness created will continue to create divisions between ethnic and religious communities that should be working together to destroy zero hour contracts and ensure proper funding for the NHS.
It is difficult to know whether novelty sock puppet Nigel Farage thinks he and his squinty-eyed troop of yokels have really become a force in UK politics or if he is in fact a fully paid-up stooge of a vast conspiracy of right-wing Tories who communicate via secret messages in the weave of their tweed that only they can understand.
Most of what costs the bulk of our spending on the welfare state - and the part whose cost is rising as the population ages - are the things that nearly everyone benefits from as they move through the life cycle - schools, the NHS and pensions, on top of child benefits and tax credits for families when they have children.