Upworthy

I Thought That Shocking Headlines Didn't Change the World, Boy, Was I Wrong.

Louisa Leontiades | Posted 22.12.2014 | UK
Louisa Leontiades

Virality has many components. Among them social currency (the kudos brought to someone by sharing), emotion (the ability to move, shock, make you laugh), practical value (teachable, how-to articles) and story-telling. Because people don't think of themselves in terms of information, they think of themselves in terms of narratives.

If Upworthy Published Books

The Huffington Post UK | Posted 11.02.2014 | UK Comedy

We didn't believe Upworthy did books. Until we saw these... (Created for HuffPost UK Comedy by the mind-blowing David Schneider and David Beres...