As we head towards the end of another year, the nights draw in, the cold frost nips and millions recently relaxed in front of their TV's to watch the climax of two British TV phenomenons; Strictly Come Dancing and the X Factor.
Looking around our offices, aside from great style, fabulous shoes and a major minor addiction to fashion, we noticed every NET-A-PORTER GROUP employee carries a notebook. All communities are built around something...
If good game design aligns positive feedback with user objectives to create intrinsically rewarding experiences, then where has the gamification of news websites gone wrong? And, how can we rethink it, putting the user experience first?
How will we look back at the current phase in our tech evolution? We may see it as the time we were confused about what's important in our immediate environment. Walking around a busy city, we see thousands of people at risk of bumping into things as they peer at online maps, messages and articles.