User Experience

Why iOS 7 didn't kill skeuomorphism - and why that's a good thing

Sarah Watson | Posted 29.01.2014 | UK Tech
Sarah Watson

Looking around our offices, aside from great style, fabulous shoes and a major minor addiction to fashion, we noticed every NET-A-PORTER GROUP employee carries a notebook. All communities are built around something...

Rethinking Gamification for Quality News

Garrett Goodman | Posted 23.06.2013 | UK Tech
Garrett Goodman

If good game design aligns positive feedback with user objectives to create intrinsically rewarding experiences, then where has the gamification of news websites gone wrong? And, how can we rethink it, putting the user experience first?

Under the Radar: Voice Control and the Science of the Unobtrusive

John West | Posted 03.04.2013 | UK Tech
John West

The holy grail of user-experience is to design something that is inherently unobtrusive, without needing a learning period, but very few new pieces of technology achieve that.

Building The Unobtrusive Web

Richard Neville | Posted 24.03.2013 | UK Tech
Richard Neville

How will we look back at the current phase in our tech evolution? We may see it as the time we were confused about what's important in our immediate environment. Walking around a busy city, we see thousands of people at risk of bumping into things as they peer at online maps, messages and articles.

How to Improve Your User Experience Online

Elle-Rose Williams | Posted 26.01.2013 | UK Tech
Elle-Rose Williams

If you sell any kind of product of service online - then you could be loosing money and custom, quite simply - if your user is having an unpleasant or a bad experience on your website.