Is a Tarnished Reputation a Bitter Pill to Swallow for Giant Pharmaceutical Companies?

Ehud Furman | Posted 11.11.2012 | UK Tech
Ehud Furman

If distrust of the pharmaceutical industry is not high enough, then fact sheets issued by the World Health Organisation warning of massive corruption throughout the pharmaceutical supply chain is certainly not going to inspire much confidence.

Strong Medicine For MD's and Online Reputation

Ehud Furman | Posted 31.10.2012 | UK Tech
Ehud Furman

The media can be absolutely merciless at times and it does not take much for a medical practitioner's reputation to be dragged through the mud. Unfortunately with medical malpractice suits there will often be a push for publicity to garnish sympathy, particularly if it's a high profile case.

Did You Hear the One About the Plumber...

Ehud Furman | Posted 02.10.2012 | UK Tech
Ehud Furman

Plumbing emergencies don't wait until it's convenient for you. Neither does searing toothache at 3am. When you've locked yourself out of your home, it's always the middle of the night. As much as we'd like to have a handy list of emergency service people on speed-dial, the truth is, we often turn to the internet to get hold of someone in a hurry.

Bankers, Bailouts and a Bad Reputation

Ehud Furman | Posted 24.09.2012 | UK Tech
Ehud Furman

Banks and bankers are starting to see the value and understand just how important it is to maintain a good reputation.

A Picture Could Cost You Thousands...

Ehud Furman | Posted 12.09.2012 | UK Tech
Ehud Furman

Just like the adage "a picture is worth a thousand words", YOUR picture on search engines could be worth a great deal when it comes to your online reputation. If you want to do a quick check to find out what people are saying about you, or what has been written about you; you type your name into Google and the results are available in an instant.

A Little Extra Could Get You Fired...

Ehud Furman | Posted 01.09.2012 | UK Tech
Ehud Furman

Far too many people still think of the internet as a veil which they can hide behind and maintain an online persona that is private; the truth is somewhat more disturbing: The internet is a reflection of exactly who you are and if you're looking to impress, you'd better make sure that your reflection is a true and fair depiction of exactly who you are.

Addressing the Google Influence Factor - How Brands Can Manage Their Reputation Online

Ehud Furman | Posted 23.07.2012 | UK Tech
Ehud Furman

Quality content reigns supreme for anyone managing their reputation online. Whether you're protecting your brand and image or promoting it, without distributing new content on a regular basis, you can quickly be misrepresented on search engines.