Video Marketing

Heineken Pit One Man Against The City In Epic Video Advertisement

Jonathan Heath | Posted 13.07.2014 | UK
Jonathan Heath

Heineken continue their Fantastic man video marketing series with another recent instalment featuring a guy trying to crack the code to a mysterious invitation via a selection of business cards.

Creative Approaches to Video Marketing - Puppies and Porn

Jonathan Heath | Posted 29.06.2014 | UK Tech
Jonathan Heath

The easier you can make it for people the better, if they can do it by just watching the content and your content is good then the battle is already won. In the past few weeks two online campaigns have executed this perfectly by utilizing two of the most popular things on the Internet: puppies & pornography.

Heineken Uses Non-Actors in Legendary Campaign

Jonathan Heath | Posted 30.03.2014 | UK Tech
Jonathan Heath

How does this legendary ad rank amongst the rest of the Heineken flock then? It has all the love it or hate it swagger that some of their previous spots contain but coupled with a great message to men out there with even the most quirky and seemingly pointless skills.

Oatmeal Crunch Tops Off Year of Surrealist Advertising

Jonathan Heath | Posted 11.02.2014 | UK Tech
Jonathan Heath

Odd and outrageous humour has been around in advertising forever but it feels like ever since Cadbury went all post-modern with their gorilla and Old Spice began their irony laden assault on the world, that the type of 'knowing', 'Internet' humour present in both these ads has been the go-to style for many brands.

For Advertisers, The Pen Is Mightier Than the Original Idea

Jonathan Heath | Posted 30.09.2013 | UK Tech
Jonathan Heath

When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from obscurity and the alternative into the moronic ubiquity of the mainstream.

Online Video Ads Continue To Evolve Beyond Simple Reproductions Of TV Ads

Jonathan Heath | Posted 03.08.2013 | UK Tech
Jonathan Heath

As advertisers and video marketing agencies become more emboldened with the creative for online advertising the approval ratings and the views have skyrocketed. By embracing the gifts of the YouTube interface and the myriad of options with HTML5 the bar is consistently being taken to new heights.

Kit Kat Make Chocolate Art Down-Under

Jonathan Heath | Posted 15.06.2013 | UK Tech
Jonathan Heath

KitKat Australia have taken a very different approach recently, taken a break perhaps? [pause for laugh] They have produced an ad which looks like it belongs on the Staff Picks selection of Vimeo. Illustrator Mike Watt was drafted in to create artwork to celebrate the finale of the white chocolate incarnation of everyone's favourite four fingered treat.

Heineken Go the Long Way Round With Another Champion's League Viral

Jonathan Heath | Posted 01.06.2013 | UK Tech
Jonathan Heath

Last time we saw a Heineken viral they were putting their own spin on the video prank genre in a gloriously over the top attempt to find a new apprentice. They and budget busting agency Wieden + Kennedy have returned though with a much glossier effort for another round of Champion's League ad action.

Heineken Use Crowd Sourcing For Ultimate Job Interviews

Jonathan Heath | Posted 22.04.2013 | UK Tech
Jonathan Heath

Within this campaign Heineken have not only produced a quality piece of video marketing. The crowd source element has involved their social media channels lobbying for input in choosing "The Candidate" encouraging sharing and engagement and improving the virility of the piece.

Red Stripe Makes A Call On VW Ad

Jonathan Heath | Posted 15.04.2013 | UK Tech
Jonathan Heath

VW followed up their wildly successful Darth Child advert from last year with an ad showing a Volkswagon driver affecting a Jamaican accent and exuding the type of island charm and relaxed approach to life that only the tropics, or a ride in a new VW can bring you.

Every Minute 60 Hours of Video Are Uploaded to YouTube... Not All Are Cat Related

Jonathan Heath | Posted 25.03.2012 | UK Tech
Jonathan Heath

Here's another intimidating statistic about YouTube: 86,400 videos are uploaded to video every day; that's the equivalent of Hollywood making and releasing 302,400 features every week. Of course the content comes in many forms, which is why some of the web videos get so many hits, the viewers are out there for sure.

Interactive Web Series Calls for Your Content

Jonathan Heath | Posted 09.12.2011 | UK Tech
Jonathan Heath

This recent development for Facebook is one of many that is turning the website into a real player in the entertainment world. The site recently began a movie rentals service and the latest deal with Spotify could turn Facebook into the online platform for streaming music.

Hollywood Gives In To On-Demand

Jonathan Heath | Posted 06.12.2011 | UK Tech
Jonathan Heath

The problem for many consumers in buying movies online has been the storage aspect. The DVD being perfect for moving around at your leisure but for many, downloading a film means storing it on a single device.