As soon as you start trying to protect people from the potentially offensive, the whole thing turns into a giant game of whack-a-mole. Potentially offensive things leap up from all directions, and no sooner have you squashed one than a dozen more potential shocking things pop up instead. Because EVERYTHING is offensive. In some context. To someone.
KitKat Australia have taken a very different approach recently, taken a break perhaps? [pause for laugh] They have produced an ad which looks like it belongs on the Staff Picks selection of Vimeo. Illustrator Mike Watt was drafted in to create artwork to celebrate the finale of the white chocolate incarnation of everyone's favourite four fingered treat.