Text giving has a bright future, but it is not the only option. Increasing smartphone penetration will enable the creation of further data solutions. What these are is not yet clear and the full opportunity for mobile and digital solutions in giving needs to be assessed.

In the UK - where, unbeknown to many, two women die every week as a result of domestic violence - high smartphone and tablet penetration has enabled digital media to be used effectively in raising awareness.

For the Foundation, the enabling bit began with both the smartphone revolution and the wider penetration of mobiles in to developing economies. Before then, enabling meant providing emergency telecoms in a disaster situation.