Increasingly marketers are experimenting and investing in ways to close the campaign loop to improve relevance and quality of offers made to customers. New techniques are becoming available to better monitor the customer's journey and redemption behaviour, thereby improving the quality of customer insights and optimising campaign return on investment.
Websites such as Wowcher and Groupon offer heavily discounted treatments in return for signing up to their newsletters. Every day members receive enticing offers ranging from half price holidays to laser hair removal. From the outside these beauty deals may seem like a great way to look better on a budget; but at what cost?