The New Rules Of Virtual Reality

Elliott Grove | Posted 11.09.2017 | UK Tech
Elliott Grove

Basic principals here: you must understand the difference between different formats. Understanding the immersive qualities of the different formats and the amount of viewer engagement helps a filmmaker explore and deliver content appropriate to the specific technology..

Investing In STEM In Schools Is Key To Closing The Digital Skills Gap

Cin-Yee Ho | Posted 18.05.2017 | UK Tech
Cin-Yee Ho

However, there is also much promise, with productivity gap concerns finally sparking further investment in education and skills to combat the UK's longer-term economic pressures. The key for closing our digital skills gap will be ensuring a significant portion of that investment goes towards STEM initiatives in schools. But where to invest?

Will Virtual Headsets Become The New Reality For Eurovision?

Chris Lawrence | Posted 11.05.2017 | UK Tech
Chris Lawrence

Despite a crisis which saw over 20 staff members quit a couple of months ago, Eurovision fans should breathe a sigh of relief: the show will go on. While die-hard fans will have spent a significant amount of money to travel to the Ukraine this year, most of Eurovision's 180 million viewers will be tuning in to watch it in their own homes.

VR48: Addressing VR's Identity Crisis

Dean Johnson | Posted 05.05.2017 | UK Tech
Dean Johnson

Don't get me wrong, I love Guinness World Records and I have a long and happy association with them. However, virtual reality is saddled with an image problem, one of nauseating game-play and fellas mostly wasting their time. Sadly, these types of endurance records reinforce it.

Putting The Customer At The Heart Of The Digital Process

François de Bodinat | Posted 03.05.2017 | UK Tech
François de Bodinat

Customers can decide whether to opt for a high-impact, shared experience; totally immersive, compelling alternative; or both. Such deployments can be used as both marketing and sales tools at any stage of the customer journey.

Hashtag Serendipity: The Rise Of Experiential Retail

Amelia Kallman | Posted 27.04.2017 | UK Tech
Amelia Kallman

E-commerce has forever altered customer expectations, but now it's bricks and mortars changing the way we engage with brands. From engineered serendipity to personalised environments, new technologies are giving retailers the opportunity to deliver exciting, unique, and sharable experiences you can't get online or in an app.

What Will Be The Killer App That Takes VR, AR And AI Into The Business World?

Andrew Moore | Posted 28.03.2017 | UK Tech
Andrew Moore

At this year's CES, one of the largest global consumer electronics and consumer technology tradeshows, it was announced that augmented reality, virtual reality and artificial intelligence will be the primary disruptive consumer technologies for the next 20 years...

Women In VR - Is Gender Parity In Virtual Reality A Distant Reality?

Ailsa Wakley | Posted 17.03.2017 | UK Tech
Ailsa Wakley

all women everywhere Another way to ensure VR doesn't become a male echo chamber is for more female leaders to take the reins. Whether it's female entrepreneurs investing in hardware, or more women assuming creative roles, if females aren't part of the top-down hierarchy, VR is destined for a patriarchal future.

Press Start To Play: Why Virtual Reality Has A Place In The Boardroom

Bronwyn Kunhardt | Posted 28.02.2017 | UK Tech
Bronwyn Kunhardt

Moving away from spreadsheet-based information towards a new technology is a big step for those who rely on data for critical insights. However, the new generation of business leaders will have the digital appetite to do so, and others will be duty bound to follow.

From Tough Women To Raw, Unfiltered Imagery - These Are The Visual Trends That Will Define 2017

Andrew Saunders | Posted 19.01.2017 | UK
Andrew Saunders

As we enter 2017, now is the perfect time to make sense of how the images we consume on a daily basis are evolving. It's always fascinating to plot the direction of change and predict which visual trends we'll be seeing this year in everything from the films we'll watch at the cinema to the adverts we'll see in print.

Not Just Games - How Virtual Reality Will Heal And Teach In 2017 And Beyond

Nima Ghadiri | Posted 04.01.2017 | UK Tech
Nima Ghadiri

tech for good There is still the odd zombie shooter, and zombies jumping up on you in virtual reality is very, very frightening. Beyond slaughtering undead hordes, are there more constructive applications of virtual reality technology? Yes, and the possibilities are endless....

The Brands That Championed VR In 2016

Andrew Saunders | Posted 15.12.2016 | UK Tech
Andrew Saunders

Technology has extended the human experience past the limits of biology and physiology. VR gives the viewer an immersive experience; it lets you be in the place rather than a passive viewer looking through a 2D window. In today's world of hyper-connectivity, our sense of space and our desire for meaningful experiences has undergone a revolution.

Majestic Jerseys And A Virtual Trip To Petco Park, San Diego - Welcome To The MLB Pop-Up Store

Brooke Roberts-Islam | Posted 14.12.2016 | UK Style
Brooke Roberts-Islam

Wanting to dig a little deeper into the sport and technical aspects of the clothing, I asked about the differences between the commercially available jerseys and the ones the baseball players wear.

Smarterphones - Looking Beyond Just Apps

Scott Curtis | Posted 14.12.2016 | UK Tech
Scott Curtis

Recently, we undertook research looking at the mobile app habits of UK consumers. Overall the results showed that we're a fickle bunch. We have favourite apps and we like to stick with them. Getting into this list is tough, but that doesn't stop us flirting with alternatives..

Wired 2016 Presents What's New In AI, VR And Tech Activism

Brooke Roberts-Islam | Posted 29.11.2016 | UK Tech
Brooke Roberts-Islam

It's that time of the year pre-christmas when many a head is full of ideas, swarming with information from dozens of conferences, meet-ups, launches, talks and exhibitions when it's time to cut through the noise and find out what to focus on - some of which you may have heard of and some you definitely won't have. Welcome to Wired 2016.

Virtual Reality In The Office

Chris Lloyd | Posted 28.11.2016 | UK Tech
Chris Lloyd

For the majority of the employed population, life at work begins and ends in an office environment. Whether that be a social and open plan community or a glass booth for your MacBook and pot plant, Virtual Reality (VR) is offering to transform them all.

Virtual Reality In Retail

Chris Lloyd | Posted 14.11.2016 | UK Tech
Chris Lloyd

In contrast to the delirious consumer market, Virtual Reality (VR) has quietly crept into the workplace without much more than the occasional "oh, that's cool"... Has the corporate world forgotten how to be enthralled by technology, or are they just slow off the mark?

Disruptopia: How Close Is 'Westworld'?

Amelia Kallman | Posted 03.11.2016 | UK Tech
Amelia Kallman

Many people are already starting to live with an AI presence in their lives. The recent debut of the UK edition of Amazon Echo has created an undeniable buzz. What sets 'Alexa' apart from other voice-activated services like Siri, is that it can learn your preferences and routines, and start to anticipate your needs.

How Virtual Reality Will Be A Real Christmas Presence This Year

Dean Johnson | Posted 13.10.2016 | UK Tech
Dean Johnson

Picture the scene: It's Christmas Eve and your self-driving car pulls into the driveway. You step out, greeted by the soft glow of your connected house lights and take a step to your front door - unlocked with the swipe of your smartwatch.

Augmentality: How Pokémon Go Foreshadows the Future

Amelia Kallman | Posted 04.08.2017 | UK Tech
Amelia Kallman

One of the biggest challenges with new technologies is adoption and integration into our lives, with gamers and proud tech-geeks blazing the trails for society to eventually catch up. But with so many people around the world now sharing a common activity through Pokémon Go...

Strap On Your Goggles, The Virtual Reality Rollercoaster Is Just Getting Started

Stephen Ebbett | Posted 27.04.2017 | UK Tech
Stephen Ebbett

There are also grand plans to incorporate VR into military strategy, to prepare NASA astronauts for their first voyage into space and even to train apprentice welders. The opportunities, it appears, are limitless.

HTC Vive VR: First Impressions

Alan Boiston | Posted 23.04.2017 | UK Tech
Alan Boiston

Last week, I was one of the lucky few to get my HTC Vive VR headset and finally embrace the new world of VR gaming. Having originally tested the Vive ...

World's First Live-Streamed Virtual Reality Operation

George Kapellos | Posted 15.04.2017 | UK Tech
George Kapellos

Today experts in live streaming 360° and VR Mativision will be broadcasting live through pioneering virtual reality (VR) technology an operation on a patient with colon cancer at The Royal London Hospital. This is a world first.

When Will VR Be Mainstream?

Vanessa Whiteside | Posted 16.03.2017 | UK Tech
Vanessa Whiteside

Gamers, movie-goers, entertainment enthusiasts or, quite simply, experience-hungry millennials are crying for mainstream, cheaper virtual reality. But as new VR kid on the block Vive continues to intrigue users, we have to ask ourselves who will end up being credited with bringing this incredible technology to the masses.

Oculus Rift Too Expensive? You Get What You Pay For

Alan Boiston | Posted 07.01.2017 | UK Tech
Alan Boiston

New technology always creates a buzz, but the overwhelming online feedback has been one of dismay at the price. Yes, it costs roughly $100 more than expected, but of all the feedback, it's surprising to see how many hardcore gamers and journalists seem to be taken aback, with the internet now rife with complaints and moaning.