Web Video

For Advertisers, The Pen Is Mightier Than the Original Idea

Jonathan Heath | Posted 30.09.2013 | UK Tech
Jonathan Heath

When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from obscurity and the alternative into the moronic ubiquity of the mainstream.

Online Video Ads Continue To Evolve Beyond Simple Reproductions Of TV Ads

Jonathan Heath | Posted 03.08.2013 | UK Tech
Jonathan Heath

As advertisers and video marketing agencies become more emboldened with the creative for online advertising the approval ratings and the views have skyrocketed. By embracing the gifts of the YouTube interface and the myriad of options with HTML5 the bar is consistently being taken to new heights.

Heineken Go the Long Way Round With Another Champion's League Viral

Jonathan Heath | Posted 01.06.2013 | UK Tech
Jonathan Heath

Last time we saw a Heineken viral they were putting their own spin on the video prank genre in a gloriously over the top attempt to find a new apprentice. They and budget busting agency Wieden + Kennedy have returned though with a much glossier effort for another round of Champion's League ad action.

Canadian PSA Explores Bad Social Habits

Jonathan Heath | Posted 21.05.2013 | UK Tech
Jonathan Heath

This week I have been made aware of two PSAs. The first and the main subject of this article is from the Ontario Ministry Of Health and deals with that most maligned of habits - smoking - and in particular the somewhat unjustifiable modern trend of 'social smoking'. The second is a film from Serbia highlighting the effects of domestic violence.

Heineken Use Crowd Sourcing For Ultimate Job Interviews

Jonathan Heath | Posted 22.04.2013 | UK Tech
Jonathan Heath

Within this campaign Heineken have not only produced a quality piece of video marketing. The crowd source element has involved their social media channels lobbying for input in choosing "The Candidate" encouraging sharing and engagement and improving the virility of the piece.

YouTube Plan a Second Round of Content Investment

Jonathan Heath | Posted 16.01.2013 | UK Tech
Jonathan Heath

It's been a year since YouTube spent $100 million on original content channels in a bid to start television 2.0. The time has come for fresh investment in their plan but this time the gatekeepers of web video are going to be somewhat more surgical with their approach.

YouTube Changes Favour Creative and Engaging Videos

Jonathan Heath | Posted 01.01.2013 | UK Tech
Jonathan Heath

Once again its time for the YouTube overlords to move the goalposts ever so slightly just to keep us video creators on our toes. The latest algorithm change might not be popular at first but with time it should make the site a place for quality not quantity.

Every Minute 60 Hours of Video Are Uploaded to YouTube... Not All Are Cat Related

Jonathan Heath | Posted 25.03.2012 | UK Tech
Jonathan Heath

Here's another intimidating statistic about YouTube: 86,400 videos are uploaded to video every day; that's the equivalent of Hollywood making and releasing 302,400 features every week. Of course the content comes in many forms, which is why some of the web videos get so many hits, the viewers are out there for sure.

How SOPA Will Affect the World of Web Video

Jonathan Heath | Posted 19.03.2012 | UK Tech
Jonathan Heath

Think of all the amazing things that web video can do whether it is making you laugh, keeping you informed, encouraging your opinion, testing your beliefs, making you listen, giving you advice and numerous others. These are now all under threat thanks to SOPA.

Hollywood Gives In To On-Demand

Jonathan Heath | Posted 06.12.2011 | UK Tech
Jonathan Heath

The problem for many consumers in buying movies online has been the storage aspect. The DVD being perfect for moving around at your leisure but for many, downloading a film means storing it on a single device.