Women's sport receives just 0.4% of reported UK sponsorship deals. The FA Women's Super League's most valuable sponsorship deal - with Continental - is worth £450,000. To put that in perspective: Adidas sponsor Chelsea to the sum of £280million. This matters... Equal pay for equal play should be at the heart of all our national sports. It is time we give women and girls the message that they can play too. And on a level playing field.