I deactivated my Facebook profile the other day. I find it difficult to explain my exact motivation but I had an uncomfortable sense that they were suddenly getting more out of the arrangement than I was.

Sustainable fashion is in many ways synonymous with virtuous self-denial. The term is certainly laced with notions of stylistic compromise making it a tough pill to swallow in place of the consumerist banquet of fast fashion. In the UK our fashion is the fastest - and arguably the most delightful - in the world.

Money may well be tight for the consumer but this doesn't mean to say they've stopped caring what they wear. Quite the contrary, they are becoming far more specific in what they buy and are looking for pieces that hit the nail squarely on the head.