Women Presents

The Psychology of Christmas Presents - What Does Your Gift Say About You - What Does Theirs Say About Them?

Dr Raj Persaud | Posted 01.11.2013 | UK Lifestyle
Dr Raj Persaud

During this season charity fund raisers actively appeal for the disadvantaged. They almost universally don't ask for presents - much preferring you donate cash - because this is pragmatically the most useful contribution you could make. If it's obviously more helpful than other gifts in the domain of charity, so economists remain perplexed as to the irrational paradox of continuing to buy each other 'suboptimal' presents?