I see eco-printing as a symbol of the many potential alternatives, a new gamma of colours through which I could see the world in a different way. I stopped looking forward to the latest commercial trends pushed on me by millions of pounds of advertising campaigns and started instead to look for small, ecological brands and campaigning projects.
I am quite surprised to say that it has been pretty easy although I still have three months to go. I had imagined that the year would be a flurry of sartorial activity with me upcycling and making do and mending every spare moment. It hasn't exactly turned out like that!
One of my favourite events at LFW was the Aspinal of London SS16 presentation. Not only for the beautiful floral entrance and line up of fit men holding up umbrellas, as it was pissing it down, also because Ashley James and I got quite a bit drunk!
With fashion month in full swing, I got to thinking - what's the deal with trends? Don't get me wrong, I love to see the process of a trend taking place, but do we all really love what's trending? Not always.
To my teenage self, the fashion industry represented originality, diversity and passion. A world I could only dream of. A degree, several jobs later and working in the thick of it, I found myself wondering what exactly had caught my imagination so much?
Whether you love it, hate it or you're not particularly fussed by it, London Fashion Week is totally a big thing. So I reluctantly decided to get involved this season. And, lets be honest, why wouldn't I be into it, with such demanding questions like: "What on earth will I wear?" "But where will I sit?" "Have I lost enough weight to fit into a size zero, built for a child, outfit?"
At university my friends used to call me Lipstick Lucy. Day or night, rain or shine, I wore bright red lipstick. It became my signature (literally, I would sign cards with it). I love how glamourous it makes you feel. If you've only got minutes to get ready just throw on a pair of shades, a lick of red lipstick and you're already looking fabulous!
It's officially fashion week! You've got the invite, you've got the designer garb, now all you have to do is show up, give face and pout till your lips drop off. You need to pretend to be interested yet act completely aloof and always use the hashtag #bitchplease.
It comes down to as simple a principle as this: if we are holding up a standard of beauty, and we don't see people who look like us reflected in that standard, it doesn't make us feel particularly beautiful.
While this week will be one of the busiest for fashion mags and their editorial teams, it's the interns that really put in the graft. So, with this in mind, I'd like to blow a metaphorical trumpet for those unpaid heroes of the industry. 'Cause they're bloody great.
Bonkers! How else could you describe a heart doctor in the middle of ground-breaking PhD research into de-mystifying the intricate fibres of our heart muscle who takes up triathlon as a distraction from desk work? Meet Dr Laura-Ann McGill, or LA as she's fondly known.
Why do we care so much about the show, not the clothes? Why are we mad about the big four cities? Why do we follow the brands, not the designers and their teams? Why are we scared to say Riccardo Tisci's Givenchy and always have to add 'Hubert' to it? Why don't we celebrate the legacy by embracing the change, by celebrating new names? Why don't we relax a little?
There needs to be more transparency as to how clothes are made so that customers can make more considered choices. Well-designed ethical clothes do cost more, but with longevity and cost-per-wear in mind, not by so much.
As someone who has otherwise had the same mid length brown hair since I was four, the fringe was my little bit of statement, the only proper 'hair style' decision I have made - ever. But most of the time I wondered, as Kate is no doubt find herself doing soon, how wise a decision a fringe actually was.
Fashion Week always has me feeling full of both excitement and dread, as I know I'll be seeing casting director after casting director and still I won't book a fraction of shows I went up for. But is it all worth it? Absolutely, Fashion Week is amazing - plus you never know - that one show could make your whole career.
I caught up with Rebecca to find out about how she became the protagonist in her own online fairy-tale, what she dreamed of doing when she was growing up, the thought process that goes into creating a post and what her dream shoot would look like...