Whilst other sponsors are beginning to follow suit (Kia Motors made history with a stand-alone sponsorship of England women's cricket in 2014), the potential for growth and investment remains huge. The general public, both male and female, are increasingly seeing the value in women's sport. Now it's for the media, rights holders and sponsors to ensure they are doing the same.
Every Tuesday, I go to a grotty old man's gym tucked underneath a railway bridge for a boxing class. It's gruelling. Most of us are there because it's an unrelenting class that makes us toned, strong and gives us a really positive sense of empowerment. Oh, and beating the living crap out of a boxing bag can be extremely therapeutic. But as I looked around at the women in my class, sweat pouring down my face, thinking murderous thoughts about our Bulgarian trainer bellowing the words 'press up tuck jump burpee!', I had a revelation about body image and assumptions.
The greater football community has to stop treating the women's game as some fringe interest and actually give it the respect it deserves. The one legitimate criticism that could be levelled at this year's World Cup is that the standard of refereeing was abominable - but is that any kind of surprise?
Last week I came to London to announce that a long held dream of mine is coming true. In partnership with Vodafone, I'm going to share self-defence techniques and tips with women throughout India. We'll teach women mental and physical skills that will improve their self-confidence and help them defend themselves.
On Tuesday, Beth Tweddle joined me on Sportswomen, a weekly show I present on Sky Sports News' about women in sport. What immediately followed her appearance in the studio, absolutely shocked and sickened me and my colleagues at Sky Sports, along with many other people... Change in attitudes won't happen overnight but we have to keep standing up for what we believe in. We owe it to women like Beth who have worked so hard to achieve success. And we owe it to the women, like those Rimla works with, who are discovering the positive impact that sport can have on their lives.
When we think of 'women and sport' - in the empowerment sense - many of us think of participation: how can we get more girls and women playing sport, utilising sport, using it as an opportunity to succeed? Gender equality in sport is important - that's a fact - and valiant efforts are going towards getting women's sport more coverage, more attention, and securing more resources towards providing opportunities for girls and young women to get access to sport.
The dismissal that women's football is meaningless and a waste of time. It makes me laugh because this label is often applied by men with personalities even less developed than Calvin Harris, who involve themselves in Sunday league football that is so far down the football pyramid that you need a Time Team dig to find it.
The popularity of the women's game has grown remarkably over the past 10 years, demonstrating a change in attitude and culture around the female version of the game. This is backed up by findings revealed this month that shows the number of registered girls' football teams has grown in the past decade by 15% in England.
The power of female athletes to draw audiences in London 2012 highlights the appetite for women's sport. However, the current lack of coverage is creating a glass ceiling effect. The lack of exposure on the playing field is reflected in the boardroom with few women in senior positions at sports clubs and governing bodies.