Word of Mouth Marketing

"Just One More Thing"... Get Your Service Right Before You Ask for Referrals

Andy Lopata | Posted 23.01.2014 | UK Tech
Andy Lopata

The only 'one more thing' you should be asking when you sign up a new customer is how else you can help them. Go out of your way to ensure that your clients get the best experience possible and then, only then, can you go back and ask for referrals.

Why Deep Connections Make It Easier to Ask for Help

Andy Lopata | Posted 09.11.2013 | UK
Andy Lopata

Asking for help can be one of the biggest challenges for individuals. Whether building a business, looking for the solution to a problem or chasing a new position to drive our career forward, many of us struggle when it comes to turning to others for support.

Start With 'Why'

Andy Lopata | Posted 21.09.2013 | UK
Andy Lopata

How much time do you spend on managing your 'personal brand'? What others think and say about you is vital to anyone's success in business or in their career. It's not simply about whether people speak positively about you, or otherwise; it's the context in which they speak about you and your strengths.

Who Do You Trust?

Andy Lopata | Posted 28.08.2013 | UK
Andy Lopata

Trust is the quality that underpins all strong relationships and effective networking. It is something that I talk about in almost every programme I run and the one quality that can, above almost everything else, affect the progress of your career or bring down your business. Yet has the very nature of trust changed?

Why Saying Less Could Ensure You Are Referred More

Andy Lopata | Posted 16.07.2013 | UK
Andy Lopata

If, while you're reading this blog, one of your friends, family or business associates found themselves face to face with someone you would want to meet, would they know? Would they think of you, recognise the connection, understand why and know what to say?

Why You Can Give and Give and Never Get Anything Back

Andy Lopata | Posted 12.01.2013 | UK
Andy Lopata

It's not enough just to give and to expect to get something back in return. You have to first know what you want and then clearly communicate it to the people in your network if you want to enjoy the dividends from your networking.

Connecting is not Enough: Why do we Refer Other People?

Andy Lopata | Posted 29.11.2011 | UK
Andy Lopata

What motivates us to take up our valuable time and put our reputations on the line to connect two other people together, often without any discernible personal benefit?