Sweden was the home of the Vikings and now exports furniture and great music all over the world. Of course, as a Swede, I love the idea that we are starting the six-hour workday movement as well. But for most people the six-hour workday is far from a reality, and the headlines in the newspapers are misleading.
I think flexible working is the new way forward and for us and our market, it is the only way forward. Now is the time for employers to be brave, to seize the opportunity and embrace the future model of working. Flexible working is not just about a better work/life balance, but about making us all - employees and businesses alike - more effective.
I'm an old-school feminist. I joined the workforce a week after my 16th birthday, less than two years after the 1975 Sex Discrimination Act hit the statute books. Although we had an Act of Parliament to say that we couldn't be discriminated against, I'm not sure that everyone believed it. Certainly my dad didn't.