Bond is famous for only ever drinking Martini - shaken not stirred - and yet in this film he only drinks beer. And not just any beer - Bond only drinks Heineken, because they sponsored the production of the movie.
Welcome to London, the host city of the 2012 Olympic Games. This is the message that greets you at Heathrow Airport. Despite the sometimes negative attitude of the British to the hosting of the Olympics, it is pretty darn difficult not to notice that London has caught the Olympics fever. From the Games Lane that takes you to Central London and the Olympic Park, to the Cultural Olympiad events happening round the city. There is no mistaken it. A cable car across the Thames has even been built to coincide with the Olympics.
Recently the world's most valuable sports team plays a friendly match at a South African stadium whose construction overlapped with large numbers of poor people being forced into housing which some brand a concentration camp.
Spain's triumph at Euro 2012, becoming the first team to win three consecutive international tournaments, was not only based on technical excellence, tactical flexibility and a desire for repeated success.
'All they do is pass,' say many. 'I'd rather watch paint dry,' a few quip. 'Boring,' has become the general consensus. This is what has become the common perception of a once revered Spanish side.
Over the past ten days, England have beaten the reigning world champions for the first time in over thirty years. Three days later, they beat Sweden for the first time in colour. Two momentous results - the national team on the up again. Hip hip and tally ho. Yet the two big football stories of the week were about poppies and racism.