Tigers are iconic - perhaps the ultimate icon of the wild. We borrow their image to symbolize power, grace and beauty, yet we invade their habitat and hunt them to extinction. In the early 20th century, there were estimated to be 100,000 tigers in the wild. Today, there are thought to be as few as 3,200 - a catastrophic decline. This hard reality creates the need for business and the conservation community to come together in concerted action.