Wpp

Playing It Safe Is the Biggest Risk of All

Chris Hirst | Posted 29.09.2013 | UK
Chris Hirst

We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.

The Publicis - Omnicom Deal.

Andy Law | Posted 27.09.2013 | UK
Andy Law

It was awful wasn't it? The wait. It just seemed to go on and on. It's as if we all had nothing else to talk about. And then, pop! Out it comes, delivered early Sunday morning. What news! What joy! And we didn't have to wait too long for the name. The parents, Publicis and Omnicom called it: The Publicis Omnicom Group (POG), with the stock-listing symbol OMC. (Um? Oh!)

DATELINE LONDON: We Will Cover FT Media Summit This Week

Andy Plesser | Posted 24.06.2013 | UK Tech
Andy Plesser

LONDON - We delighted to be in town to cover the FT Digital Media Conference this week. Media luminaries to speak include Jeff Bewkes, CEO of Time Wa...

The Most Insensitive Advert Ever?

The Huffington Post UK | Posted 24.03.2013 | UK

Car manufacturer Ford has been accused of undermining attempts to tackle violence against women in India with an advert showing three gagged and bound...

WPP's Ronaldo 'Signing' Shows That Shift Happens

Vic Davies | Posted 13.03.2013 | UK Sport
Vic Davies

Move over Roman Abramovich. Make way Sheikh Mansour bin Zayed al Nahyan. There is a new club buying up all the Brazilian football talent, namely the world's biggest marketing communication group, WPP.

'Britain Can't Stand On the Sidelines'

Posted 31.01.2013 | UK Politics

Sir Richard Branson has teamed up with top businessmen to caution David Cameron his plans to renegotiate the UK's relationship with the EU could harm ...

A Week in the Delta

Sir Martin Sorrell | Posted 08.12.2012 | UK
Sir Martin Sorrell

As the world economy tightens as a whole and a re-elected or new President of the USA has to grapple with the $16 trillion US debt load with a likely deadlocked Congress, finding the growth pockets across the globe becomes even more important. Each year we bring our top 100 or so together for our annual strategy meeting, as we revise our three-year rolling business plans and then prepare our annual budgets in October and November.

Born This Way: Business Brains Who Share A Famous Birthday

Posted 29.08.2012 | UK

Can you guess what links EasyGroup's chairman Sir Stelios Haji-Ioannou, Media giant WPP's chief executive Martin Sorrell and Scottish physicist Charle...

You Can't Practice Pressure

Hugh Salmon | Posted 28.08.2012 | UK Sport
Hugh Salmon

In the European Cup this week, the England v Italy quarter final and the Spain v Portugal semi-final have been decided by penalty kicks in which a player is asked to put the ball on a spot and kick it past a goalkeeper into a goal (or not).

Sir Martin Sorrell Suffers Humiliating Shareholder Revolt Over £6.8m Pay Packet

PA | Posted 13.06.2012 | UK

Advertising boss Sir Martin Sorrell has suffered a major rebuke in one of the biggest pay revolts of the current "shareholder spring". Some 59.5% o...

'A Reward For Performance': WPP Boss Faces Shareholder Backlash

PA | Posted 13.06.2012 | UK

WPP boss Sir Martin Sorrell is to face a backlash over the £6.8 million pay deal he has defended as a reward for "performance, not failure". The b...

Falkland Olympics Advert Condemned By Company That Made It

PA/Huffington Post UK | Posted 04.05.2012 | UK

An Argentine television advert that sparked controversy by showing an Olympic hopeful training on a Falklands war memorial has been condemned by the a...