Say 'Cannes' to the average guy or girl on the street, and they automatically think film festival. However, for the last six days, it has been the media industry clogging up La Croisette - the famous boutique-lined, beach-front boulevard - for the annual Cannes Lions Festival of Creativity. A melting pot of advertising creatives, PR gurus and media moguls this week flew into Cannes to drink their body weight in rosé, shake hands on deals and, if they were really lucky, party with Kim Kardashian. Away from the starry parties, however, the advertising industry is facing many of the same challenges other industries do, starting with the lack of women role models.
We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.
It was awful wasn't it? The wait. It just seemed to go on and on. It's as if we all had nothing else to talk about. And then, pop! Out it comes, delivered early Sunday morning. What news! What joy! And we didn't have to wait too long for the name. The parents, Publicis and Omnicom called it: The Publicis Omnicom Group (POG), with the stock-listing symbol OMC. (Um? Oh!)
As the world economy tightens as a whole and a re-elected or new President of the USA has to grapple with the $16 trillion US debt load with a likely deadlocked Congress, finding the growth pockets across the globe becomes even more important. Each year we bring our top 100 or so together for our annual strategy meeting, as we revise our three-year rolling business plans and then prepare our annual budgets in October and November.