Goals give entrepreneurs a direction and the motivation to achieve something. If we pick a goal that blocks us however, we might get there in the end but it will be a hard slog and can lead to bad decisions or inactivity. When we begin to feel overwhelmed and things feel more difficult than they should be, it's at this stage that it helps to question what really motivates us and our beliefs.
It's vitally important to give young students a chance, but equally let's give them the tools to try to succeed. Give them the opportunity coupled with business education and real life experience and they will absolutely show just how clever they really are. Effective mentoring can be the key to unlocking this potential.
It would have been an easier pill to swallow if Protein World themselves had not had added fuel to the flames with their encouragement of anti-feminist views on social media. Retweeting misogynist statements about female bodies does incredibly harmful things not just to women, but to all. A less image-focused, more equal world, is better for everyone, not just women.