Relatability might be the influencer's currency, but it's also part of the problem. Consumers will sit in online queues for hours to get tickets to Adele's new tour or the upcoming Harry Potter play, but they resent sitting through a 30 second ad in order to watch their favourite vlogger broadcast from their bedroom.
YouTube has brought us videos of cats and dogs, re-runs of classic TV shows and established the A-list stars of our generation. It has brought world events into our living rooms and onto our phones at the touch of a button. It will be exciting to see how the platform evolves over the next 10 years; I have no doubt that it will continue to change the way we watch, learn and interact with the world around us. Happy Birthday, YouTube.
Earlier this year an attorney based in Savannah, Georgia produced what has to rank as one of the most cost effective commercials of all time. Originally broadcast on his local TV station during the Superbowl, Jamie Casino's ad went viral overnight and became a global sensation. It's easy to see why.
It's mid-December, which must means it's... end-of-the-year, round-up time! This week you couldn't turn a page or click a link without stumbling upon best of' lists, reader votes and the like, and I'm afraid at HuffPost we couldn't resist joining in. Rather than select our own favourites, however, we teamed up with Ogilvy PR to crowd-source hundreds of recommendations for the accolade of best content of the year, and then asked a panel of experts to judge the final lists.
We're all guilty of falling asleep in class once or twice.. a week.. but for one repeat offender, it's something he's unlikely to repeat in a hurry af...