The way in which we buy and consume products is rapidly changing. The world we once knew - where we owned physical products like CDs, DVDs, newspapers and even cars - is rapidly coming to a close.
There is a lot that London and the UK can offer. London in particular is the mothership of global finance. The media industry is based here along with government and great universities and business schools. Also, English is the native language of the technology industry, so the UK has the advantage over other countries.