Nicola Carter
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Has Abercrombie & Fitch's CEO Really Made a 'Big, Fat, Marketing Mistake'?

(0) Comments | Posted 16 May 2013 | (14:10)

Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand. For those of you who missed them, made back in 2006, his comments were: "we go after the cool kids. We go after the attractive, all-American kid with...

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