Nicola Carter
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With a heritage in comms planning across the retail and banking sectors, Nicola is adept at connecting agency work to consumer needs and desires. At Rufus Leonard, her responsibilities include comms and digital planning activities for a number of clients, including the Depression Alliance.

Blog Entries by Nicola Carter

Has Abercrombie & Fitch's CEO Really Made a 'Big, Fat, Marketing Mistake'?

(0) Comments | Posted 16 May 2013 | (14:10)

Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand. For those of you who missed them, made back in 2006, his comments were: "we go after the cool kids. We go after the attractive, all-American kid with...

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