Nik Thakkar
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Nik Thakkar is an established pop culture expert and publicity/brand strategist who has co-pioneered a broad range of award-winning global entertainment and fashion campaigns including Wonderbra by Dita Von Teese, the 2011 Diet Coke by Karl Lagerfeld collaboration and the launch of Kinect for Xbox 360.

He writes a weekly column called FASHIONBYTES for top US celebrity superblog popbytes.com and edits KARLISMYUNKLE – a haute pop culture blog read and recommended by Dolce & Gabbana, VICE magazine and GQ amongst others. Follow Nik on Twitter @nikthakkar.

Blog Entries by Nik Thakkar

Introducing Slutever from VICE with Karley Sciortino Directed by Adri Murguia

0 Comments | Posted 5 April 2012 | 13:51

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If you're reading this in NYC or have spent a lot of time there, you've probably heard of Slutever. If you haven't, you need to. It's a cult phenomenon blog by Karley Sciortino about her...well...sexcapades.

In true cultural tastemaker style, VICE...

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One New Change Launches THE EDIT by Reeme Idris

0 Comments | Posted 22 March 2012 | 18:35

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As most of you reading this will know, bricks and mortar retailers catering to a growing digital/e-commerce friendly demographic isn't an easy feat. This is why the announcement of THE EDIT - a personal styling experience/exclusive new service for time-strapped shoppers in the City...

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Why Harrods Is Winning London's Luxury Department Store Social Media Race

1 Comments | Posted 15 February 2012 | 10:42

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This week saw the announcement that luxury department store Harrods has teamed up with the world's most digitally progressive fashion brand Burberry to not only live stream their Autumn/Winter 2012 show on the store's Facebook page, but data mine the...

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#AVERAGEJOE By Josef Valentino

0 Comments | Posted 30 January 2012 | 23:37

Absolutely loving the creative and alternative thought process behind Josef Valentino's latest project, #AVERAGEJOE. Watch of the video above and it will all come together. In short, Valentino is on another creative mission. This time...

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Introducing the World's First Social Media Super Model Daniel Garofali

0 Comments | Posted 14 December 2011 | 00:08

As those of you who read KARLISMYUNKLE.COM know, my appreciation of the mastery of digital media coupled with creativity is pretty much unparalleled. Until now, I haven't really had the opportunity to write about my good friend Daniel Garofali - the world's first social media super...

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PUMA Presents: Ruby Goe - Get On It by Thomas Knights

0 Comments | Posted 14 November 2011 | 17:17

As someone who loves the idea of consumer brands working with artists to create slick and beautiful content, nothing pleases me more than when I get sent a video presented by PUMA for the new Ruby Goe single, Get On It. The icing on this PR cake is the fact...

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A Conversation with Maximilian Wiedemann And Tyler Shields Before the Launch of "Well Hung"

0 Comments | Posted 7 October 2011 | 01:42

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Tyler Shields is often described as a young Terry Richardson. This is definitely a massive compliment, but not necessarily 100% accurate. Shields' vision is slightly more artistic and definitely a lot darker - a reflection of the fact that he is a...

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A Mixtape From London Fashion Muse and Style Icon VV Brown

0 Comments | Posted 1 October 2011 | 13:13

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Following her UK rise to fame last year through the multi-platform Marks & Spencer advertising campaign and a rather brilliant debut album, Travelling The Light. VV Brown is back on the music scene and she is launching her second album with a bang.

...
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A Multidimensional Exhibition to Celebrate 5 Years of Iconic Club Night, Circus

0 Comments | Posted 26 September 2011 | 13:43

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This week sees the launch of This is...Circus, the exhibition to celebrate five years of the rather legendary club night Circus - pioneered by Industry icon Jodie Harsh.

Harsh's brand growth over the last few years has been incomparable, from hosting a one-off...

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Introducing Mademoiselle Yulia: Japan's "Answer" to Lady Gaga

0 Comments | Posted 25 September 2011 | 15:02

Rather irritatingly dubbed as Japan's answer to Lady Gaga (name a popstar with a wig that is NOT compared to her), I wanted to take three minutes (one for reading this, two for watching the video) to introduce you to Mademoiselle Yulia, the electro DJ and fashion muse from Tokyo's...

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Unconditional SS12 Collection - The Progressive, Trend-Setting Underdog

0 Comments | Posted 20 September 2011 | 00:08

London Fashion Week has been in full force this season, and as always, there have been iconic digital advancements, for example Burberry's Twitterwalk and 3D installations from Giles Deacon; incredible collections from British designers including Matthew Williamson and Westwood Red Label; brilliant and capturing content from young designers like Ada...

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The Minotaur: Michelin Star Restaurant And Gallery

0 Comments | Posted 14 September 2011 | 05:00

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The Minotaur is by far the smartest and most innovative pop-up that London has seen in a while. The trend started off in 2006/7 and has never really disappeared, but brands are constantly finding ways to out-do each other. The Formichetti pop up in...

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A Conversation With Simon Hammerstein - The Brains Behind The Box

0 Comments | Posted 28 August 2011 | 19:27

The most talked about venue in London for 2011 has, without a doubt, been The Box. The opening of the venue was rumoured back in January on KARLISMYUNKLE and it finally launched in February with unparalleled levels of buzz, despite the fact that traditional media were denied entry...

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Song and video premiere: Marina and the Diamonds - Radioactive

0 Comments | Posted 26 August 2011 | 12:04

Following last week's preview video for the new LP, the Stargate produced (Rihanna - Only Girl) track for Marina and the Diamonds' debut single from her second album was just premiered on UK radio and in a super social media savvy manner, Marina has launched the promotional video...

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The Museum of Everything comes to Selfridges

0 Comments | Posted 24 August 2011 | 17:11

Design and art collaborations with bricks and mortar retailers aren't the most groundbreaking footfall driving tactic, take for example the innovative Barney's and Lady Gaga concept launching this Christmas, or the Holt Renfrew blogger-inspired windows from 2009. One London department store, however, has consistently outdone itself...

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AW12 Trend Predictions From Stylesight LIVE

0 Comments | Posted 5 August 2011 | 03:54

This week saw the inaugural AW12 and SS13 Megatrends seminar from leading trend forecasting service and creative platform experts, Stylesight. I am fortunate to be working with the trend specialists from a brand strategy perspective, so it was an honour to be invited to attend the seminar in...

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Bjork's Digital Revolution

0 Comments | Posted 28 July 2011 | 13:49

If you manage to pick up a copy of this month's Dazed & Confused (out 7 July), you will see that the 200th issue of the iconic magazine is guest edited by Icelandic pop sensation Björk to celebrate the launch of her latest album and digital innovation project - Biophilia....

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