Nik Thakkar
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Listed as one of Time Out London’s Culture 100 top creatives, described by VICE magazine as “one of the premier creative minds in London” and STYLE.COM as “push[ing] the boundaries of the industry”, the face of a Jean Paul Gaultier campaign and projects with Louis Vuitton only begin to describe Nik Thakkar’s accolades.

Nik is a London and New York-based multi-platform creative who has worked with major design houses and brands including LVMH, Jean Paul Gaultier, Karl Lagerfeld, Marc Jacobs, Diet Coke and Samsung. He is also one half of global luxury menswear brand Ada + Nik.

He has been featured in publications including BBC World, Vogue Italia, Metro International, Vogue, GQ, Time Out, Style.com, The Daily Telegraph, The Huffington Post, Wonderland magazine and more.

Entries by Nik Thakkar

Vin Los: Defining Iconography

(0) Comments | Posted 30 July 2014 | (06:52)

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Instead of beauty, branding. Isaiah 3:24

The world's reaction to Vin Los is that of a shared and immediate sentiment of instant fascination. An innate need to understand the psyche of anyone who turns their body into a creative canvas is natural. The...

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The Resurgence of the Boyfriend Biker

(0) Comments | Posted 10 March 2014 | (17:11)

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Androgyny in fashion has existed since the beginning of time, granted. However, the resurgence of the boyfriend biker has become somewhat of a 2014 trend to watch. Tastemaker girls from London to New York and Tokyo to Hong Kong have been embracing the...

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Team GB Athlete Tom Brady - A Nouveau Rebel

(0) Comments | Posted 3 February 2014 | (00:34)

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Seven months ago, Ada Zanditon and I unveiled Ada + Nik, our vision for a rebellious British menswear brand. We co-designed a Spring / Summer 2014 capsule collection, and revealed campaign and film that we shot in collaboration with Rankin/The...

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London's Latest Creative Import: Adri Murguia

(0) Comments | Posted 8 October 2013 | (16:51)

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Photo by Kelsey Bennett

Literally imported from New York to London by VICE magazine to manage the media partnership with Madonna for her humanitarian movement / #SECRETPROJECTREVOLUTION with Steven Klein (watch the video interview here), Adri Murguia (creative producer at...

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How Martini Threw a Party That Made Britney's Work Bitch a Reality

(0) Comments | Posted 27 September 2013 | (13:46)

This weekend marks the 150th anniversary of Martini - essentially the world's favorite vermouth. The brand's Italian style and passion was brought to life in Lake Como, at what can only be described as the most lavish and beautifully art directed party of Milan Fashion Week. With heritage...

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An Open Letter In Support Of Natalia Kills' Trouble

(3) Comments | Posted 2 September 2013 | (05:19)

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There are certain artists in this world that are as talented if not more talented than some of the biggest selling household names in music - we each have our favourites and a list that we could reel off on demand. The reasons that...

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Burberry's Men's Wear Comeback-ish

(0) Comments | Posted 19 June 2013 | (02:25)

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Granted it was the most hyped show of London Collections: Men, mostly in part to the fact that the Burberry men's wear had moved over to London after a decade of showing in Milan and in line with the fact that the brand has the innate...

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Defying The Dandy At London Collections: Men

(0) Comments | Posted 17 June 2013 | (12:43)

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In somewhat of a response to the lack of celebration of an alternative British designed and produced aesthetic that is not tailoring-led. Ada Zanditon and I partnered during the third ever season of London Collections: Men to launch Ada + Nik. As...

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Consumer Brands And Creative Content; A New Synergy

(0) Comments | Posted 3 May 2013 | (20:55)

Partnering consumer brands with fashion, music, sport and film in the form of endorsement and sponsorship has been commonplace for decades now, however, how this has evolved over the last few years - particularly in light of digital creative content stemming from such brands - has essentially become more strategically exclusive with the consumer brand fast becoming the heart of the actual launch in question.

A key example from the last few weeks (that has generated a lot of buzz) is the questionable launch of Beyoncé 's fifth studio album. As yet untitled, we know that it is in production and with the commercial partnerships that have been nailed over the last three months, we know that it has tracks - namely Grown Woman and Standing On The Sun. In almost an obscure role reversal - and in spite of rumour and speculation as to whether the album is actually finished or the label is having second thoughts about releasing it - these tracks only debuted due to the commercials/digital films for Pepsi and H&M respectively.

Music videos becoming the new adverts is one thing, but debuting an album via commercial partnerships is practically unheard of.

Did Pepsi and H&M bid more for this level of exclusivity? Was it planned all long or has it taken place by chance due to the label and artist questioning the content of the record? It's unlikely that a global tour would be activated with no new content, so my bets are on the fact that the album has been delayed and the commercial partnerships that were planned around the launch (along with the Superbowl, Vogue covers and various other promotional opportunities), which means that Pepsi and H&M got A LOT more bang for their buck.

So what can we expect? An album launch in Q3 with no promo and no global domination of complimenting commercial partnerships? Probably.

This brings me onto the other side of the coin. When an emerging consumer brand partners with a creative set on branded grassroots content across PR, social, digital marketing, experiential and product placement to firmly establish itself at the root of an industry.

You might have seen the breathtaking campaign that Snow Queen Vodka released this year featuring leading female models shot by Ellen Von Unwerth and styled by Sascha Lilic. The campaign itself doubled as a calendar made available for purchase and gifting.

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Following on from this, the brand has tapped a new creative duo for the launch of their debut men's wear collection at London Collections: Men in June. Tying intrinsically into every element of the campaign - from the fashion film and publicity to the showcase in London on June 16, Snow Queen has announced its official affiliation with Ada + Nik for Spring/Summer 14 - the ten piece capsule collection that ex-Alexander McQueen designer and pioneering ethical designer Ada Zanditon has created with yours truly.

Brought together by an admiration for similar creative inspiration Ada and I have joined forces to co-create this distinctive label, debuting with a Greco-Roman Punk inspired collection. It features ten unique pieces bringing to life my love for a monochrome and minimalist luxe aesthetic, nodding to Ada's previous collections. But what of Snow Queen Vodka's involvement? They're essentially working collaboratively with us on all of the creative brand elements - particularly the fashion film being shot by Thomas Knights which is going to feature a globally recognized artist (not Beyoncé), and the showcase taking place at St Martins Lane Hotel on June 16.

As the two brands go, they share an incredible amount in common - from their creative vision (Ellen Von Unwerth is a dream collaborator for Ada + Nik in the future) to the Greco-Roman Punk theme (note the Snow Queen/visual icon-in-the-making's spear) along with the random mutual adoration of ice-sculptures.

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On scale and perception this obviously isn't a Beyoncé for Pepsi campaign, but it is the perfect inverse and scalable example of a progressive and intelligent consumer brand leveraging fashion content to drive awareness and grow influence - thereby maximizing awareness through creative content that wouldn't traditionally be seen as a standalone campaign without appropriate talent and influencer...

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British Music's Newest Entrepreneurial Pop Star

(0) Comments | Posted 18 April 2013 | (01:33)

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Entrepreneurial pop is something that has always existed, since Sinatra at least. Grimes (who is now the face of Iris Van Herpen) vocally thanks social media for her rise to cult pop stardom, the legitimate critical praise that Britney Spears' music still receives is rooted...

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Inside the Mind of Modern-Day Creative Icon, Woodkid

(0) Comments | Posted 15 March 2013 | (12:19)

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It's rare that a singular artist ever truly embodies an endless list of talent to such unparalleled levels of greatness - creativity, art, progressive visual aesthetic and so forth, warranting a descriptor as music's equivalent of Karl Lagerfeld.

Woodkid (a.k.a.) Yoann Lemoine may...

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Why Casting Creative Influencers Is The Future Of Brand Influence

(0) Comments | Posted 13 February 2013 | (13:37)

Cult vintage brand, Nordic Poetry just unveiled their debut fashion film starring fifteen of London's breakthrough creative influencers from design to art and music to fashion. 'Visual Aria' - set in the Billiards Room of Sanderson London taking on a Juergen Teller aesthetic, includes a diverse casting of...

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Karl Lagerfeld for Shu Uemura: The Unification of Two Icons

(0) Comments | Posted 12 September 2012 | (18:04)

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The descriptions "a man of many hats" and "renaissance man" do not even marginally do justice to what Karl Lagerfeld has achieved, and is indeed still achieving at the age of "79". Lagerfeld has paved the way for countless designers and fashion creatives throughout the...

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BLAG - The Longstanding, Revered, Cutting-Edge British Magazine Turns 20

(0) Comments | Posted 29 August 2012 | (00:25)

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Dubbed as "real culture for sophisticated rebels and savvy individuals", the eponymous publication BLAG - created by British twins Sally A. Edwards and Sarah J. Edwards - is celebrating its 20th anniversary with a luxury collectors edition in book form, featuring a...

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The Girls Are Back: Creative Duo Karley Sciortino & Adri Murguia Bring Us Season 2 Of VICE's Slutever

(0) Comments | Posted 23 August 2012 | (00:34)

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Karley Sciortino and Adri Murguia (photographed by Michael Abrego above) are about to take over VICE.COM with the second season of Slutever. The creative duo first joined forces with the launch of Sciortino's video version of Slutever, which aired this past April. The highly...

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Stardom For The Masses

(0) Comments | Posted 4 July 2012 | (12:44)

Buzz generation through finding an "Average Joe" star for a global campaign can bit hit or miss, but it looks like Martini has finally nailed the creative process behind this...and if it is endorsed by Christian Louboutin and e-commerce giant My-Wardrobe.com, then they are definitely doing something right.

The...

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The LCFM Debut Featuring Asger Juel Larsen, Domingo Rodriguez and Matteo Molinari

(0) Comments | Posted 16 June 2012 | (14:00)

This week saw the launch of London's first official menswear fashion week. As I've said on various occasions, London has always pioneered a cultural and visual fashion aesthetic that has set trends alight across the globe. To see the BFC embracing this in 2012 can be perceived as a cultural...

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Introducing Slutever from VICE with Karley Sciortino Directed by Adri Murguia

(0) Comments | Posted 5 April 2012 | (13:51)

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If you're reading this in NYC or have spent a lot of time there, you've probably heard of Slutever. If you haven't, you need to. It's a cult phenomenon blog by Karley Sciortino about her...well...sexcapades.

In true cultural tastemaker style, VICE...

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One New Change Launches THE EDIT by Reeme Idris

(0) Comments | Posted 22 March 2012 | (18:35)

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As most of you reading this will know, bricks and mortar retailers catering to a growing digital/e-commerce friendly demographic isn't an easy feat. This is why the announcement of THE EDIT - a personal styling experience/exclusive new service for time-strapped shoppers in the City...

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Why Harrods Is Winning London's Luxury Department Store Social Media Race

(1) Comments | Posted 15 February 2012 | (10:42)

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This week saw the announcement that luxury department store Harrods has teamed up with the world's most digitally progressive fashion brand Burberry to not only live stream their Autumn/Winter 2012 show on the store's Facebook page, but data mine the...

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