Absolutely loving the creative and alternative thought process behind Josef Valentino's latest project, #AVERAGEJOE. Watch of the video above and it will all come together. In short, Valentino is on another creative mission. This time he is setting out to create 500 pieces of artwork in exchange for the collective support to help him "win" the Damien Hirst Spot Challenge.
Hirst will reward anyone who visits all eleven Gagosian Gallery locations across the World with a free original artwork... and so Valentino is offering shares in his journey to make this happen via www.josefvalentino.com so that he can complete the trip and film a documentary. Simple.
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