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The Museum of Everything comes to Selfridges

25/08/2011 09:03 BST | Updated 24/10/2011 10:12 BST

Design and art collaborations with bricks and mortar retailers aren't the most groundbreaking footfall driving tactic, take for example the innovative Barney's and Lady Gaga concept launching this Christmas, or the Holt Renfrew blogger-inspired windows from 2009. One London department store, however, has consistently outdone itself with pop art collaborations, including the recent Bright Young Things with Charlie Le Mindu, Alex Noble and more.

From 2 September to 25 October a highly acclaimed contemporary art project will take over Selfridges London with its latest ambitious project yet, The Museum of Everything.

Penned as one of Europe's most dynamic new museums, the multi-dimensional art collaboration is set to be the largest art installation in the history of Selfridges - displaying over 200 never-before-seen artworks, occupying both window displays and floorspace in the Ultralounge and Wonder Room.

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In addition to this, Selfridges is launching a special collaboration with designers Clements Ribeiro and Tracey Neuls (shoes) via an exclusive capsule collection dubbed 'Project 6′. All proceeds from the sales of the Museum of Everything products will go to support the artists from the show and other via the Museum of Everything which is a registered charity.

If you're hitting up Selfridges before 2 September, you'll be able to check out the new H&M shop-in-shop which opens tomorrow where style icon Leigh Lezark will be curating the collection on site.

Exhibition Number Four by The Museum of Everything at Selfridges is open from Friday 2nd September - Tuesday 25th October 2011. Admission is free.

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