THE BLOG

Unconditional SS12 Collection - The Progressive, Trend-Setting Underdog

23/09/2011 15:32 BST | Updated 19/11/2011 10:12 GMT

London Fashion Week has been in full force this season, and as always, there have been iconic digital advancements, for example Burberry's Twitterwalk and 3D installations from Giles Deacon; incredible collections from British designers including Matthew Williamson and Westwood Red Label; brilliant and capturing content from young designers like Ada Zanditon and Corrie Nielsen.

However, what I want to take a moment to focus on, is a British cult brand that has delivered sensational looks collection-after-collection, and doesn't receive half as much recognition as it truly should. Unconditional by Philip Stephens has consistently pioneered a beautiful aesthetic, coupled with progressive trend-setting designs every single season. Spring Summer 12 was no exception.

The show took place on Sunday at the Old Sorting Office (an astounding venue), with a soundtrack provided by clubland icon and good friend Jodie Harsh, the audience was full to the brim with London's finest cultural tastemakers - from high profile bloggers to drag queens and young designers to club promoters; the buzz delivered for the show was unparalleled from an audience of key influencers and style icons. Models walking included Leebo Freeman and Philip Milojevic, and the show closed with the inimitable Ladyfag - imported from New York.

The collection itself spoke volumes, and Stephens beyond outdid himself with his womenswear, in particular, this season - something that has never really been a hero product from the brand. Check out the stunning behind the scenes photography by photographer extraordinaire, Dimitris Theocharis below.

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