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Omar Kattan

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Internet Marketing Goes Mobile: Are You Ready? [TIPS]

Posted: 21/08/2012 11:04

According to the mobiThinking compendium of mobile statistics and research, today, approximately 87% of the world's adult population has a mobile device, such as a cell phone, smart phone, or tablet computer.

Of that number, approximately 53% use their mobile device to make online purchases, and in the next few years, those numbers are going to drastically climb.
Is your online business ready to go mobile? If so, here are 3 things that you need to do right now.

1. Make a mobile version of your website

You do not need any special skills to do this. In fact, there are services that will covert your existing website for you, as well as those who will develop new mobile websites for you.

The potential visitor types in your URL just as they normally would, or they find you through a search engine on their mobile device. The second they arrive, a script on your server detects that they're using a mobile device and quickly redirects them to your mobile website.

You don't need a new domain name for this, as the old domain will work just fine.

2. Get a QR Code

A Quick Response barcode can be used to take mobile device users directly to your website, or any other website that you wish to direct them to. The key is to send them to a website that is designed for mobile users.

All the mobile user has to do is take a picture of the QR code with their device.

QR codes can be printed on business cards, flyers, in newspapers, and other print material. You can even use them on your webpages that are designed for laptops and desktops, and in emails.

3. Build an opt-in text messaging list

The money is still in the list, but the list is now mobile.

You can easily build an opt-in text messaging list by using the same methods that you use to build a traditional opt-in list. You just have to do it in a mobile fashion.

Have people text a code to a certain number - your number - in exchange for something free, such as a coupon, a newsletter, or an ebook.

Just make sure that the free item is useful for their mobile device. There are now services that will maintain your text messaging lists for you, just as there are services that help you to maintain your opt-in email list.

Don't Miss the Boat

Like it or not, the internet is going mobile, and if you hope to survive it from a business standpoint, you need to move right along with it.

By following the above three steps, you'll find that you're not only keeping up with consumer demands, but you may just see an increase in visitors and sales as well.

 
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17:13 on 29/08/2012
Just to get an idea of the visitors coming to your website from a mobile device go to the Advanced Segments in Google analytic and select only Mobile Traffic and Tablet Traffic (most of the websites mobile traffic is now more then 10% and this number is growing every day). Now compare "New Visits" and "Bounce Rate" from your normal traffic. You will notice that in most cases you have more new visits and higher bounce rate. That tells you that more people are visiting your site using Mobile devices but since your website is not mobile optimised they run away from it quick.

Omar would you suggest to have a sub domain for your mobile site or a sub folder?
19:33 on 29/08/2012
Excellent practical tip sisshehzad.
My preference is more subdomain m.website.com
19:50 on 29/08/2012
Thanks for your practical tip Syed.
My preference is for a subdomain.
08:22 on 29/08/2012
Thanks JP.

Yes, the key with mobile is to think mobile and offer a mobile experience for your customers.

Glad you enjoyed it.
19:27 on 23/08/2012
Appropriate and timely. Great observation on the QR code. Too many people make the mistake of having the code direct you to a desktop version of their website.