Celebrities' erratic behaviour and lifestyle attract more media attention than clean-living personalities who also happen to be in the public eye.
What is our fascination with damaged souls? We are fascinated by the controversial deaths of Amy Winehouse, Whitney Houston and Michael Jackson but what about all those healthy, hard-working, highly focused celebrities that don't appear in gossip magazines?
Apart from vegan, media-shy Moby and yoga-loving ageing rockstar Sting, how many clean-living celebrities can we name, recognise and follow on social media?
In the glamorous world of DJing, where late night partying is the norm and alcohol and drug abuse is rife, resisting social pressure to enjoy illegal substances is hard.
Long working hours under constant flash photography and groupies all wanting attention, this is the life of those who chose a profession that require being in the spotlight: DJs, popstars, movie stars. These are exciting albeit highly pressurised careers. DJing for example is a niche market compared to a career as a popstar but the demands are similar.
Keeping cool and staying sharp in front of thousands of adoring fans may require a "helping hand" in the form of various substances and DJing requires enormous amounts of stamina. DJ AM (Adam Goldstein, Nicole Ritchie's former fiancee) was a casualty of the partying lifestyle and although he survived a plane crash and years of substance abuse cleaning up his act in the last 11 years of his life, tragically died at 36.
As more and more papers get sold because they feature paparazzi pictures of drunk celebrities staggering out of nightclubs or paying the ultimate price of their drug and alcohol addiction as body bags are carried into ambulances, can we absolve ourselves thinking that surrendering to modern life's pressures is a necessary evil? How much are we prepared to ignore our own weaknesses and be oblivious about other people's?
Take, for example, exercise. We, "normal" people, often find the most creative excuses to avoid exercising and amongst the most common excuses are lack of time and lack of energy.
Personal training is a profession where stamina is everything: most personal trainers start working with their clients at 6am and rarely finish before 9pm. What is their secret? Discipline. Exercising is their key priority and they all vouch for the amounts of energy and resistance they get from working out and helping others achieve their fitness goals.
Talking about health and fitness: enter DJ Fabrizia, the internationally-acclaimed London DJ boasting a cult following and a bill of good health thanks to clean living. The image of clubs as drug havens may soon need to change as more DJs like Fabrizia blaze the trail for a new generation of clubbers and DJs who make healthy life choices.
DJ Fabrizia credits her strict no alcohol policy during gigs, her no smoking/no drinking/no drugs in her leisure time, her 4-times-a-week-gym-habit, massage and healthy eating regime to the high energy levels and alertness that are required to be a successful DJ.
What differentiates someone's weakness for illegal substances to someone else's healthy lifestyle may be down to genetics, a tendency to addiction or self-imposed discipline through sheer willpower.
The bottom line is that there are options and we can all make informed choices, including which role models we look up to.
Therefore, when you come across someone like DJ Fabrizia who does web chats and conferences with record companies and journalists while running or power-walking on a treadmill, you know that it's motivation (plus a good dose of healthy genes) that gives you the edge.
Follow Paola Bassanese on Twitter: www.twitter.com/paolaenergya