Paul Doleman
Paul Doleman is CEO of iCrossing UK, a digital marketing agency specialising in data driven strategies to build connected brands and create great experiences. The agency’s clients includes such recognised brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis. Doleman has more than 20 years of experience in executive and technology management and is responsible for the day-to-day growth and operations of iCrossing’s UK business. He has a degree in Computer Science and a Masters in Business Management, and lives with his wife and family in Kent.

Blog Entries by Paul Doleman

Gamification - More Than a Buzzword

(1) Comments | Posted 23 November 2012 | (15:02)

Whenever I'm with clients, at an event or marketing function and somebody brings up the subject of gamification - the word is usually met with a wince or a grimace. The very word itself is received with either hatred or bewilderment.

I'm in the first category and...

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