Paul Doleman
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Gamification - More Than a Buzzword

(1) Comments | Posted 23 November 2012 | (15:02)

Whenever I'm with clients, at an event or marketing function and somebody brings up the subject of gamification - the word is usually met with a wince or a grimace. The very word itself is received with either hatred or bewilderment.

I'm in the first category and...

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