Early morning on 11 April an article appeared on what at first glance looked like the official website of the London Organising Committee of the Olympics and Paralymic Games (LOCOG) that broke the news they were ditching BP as their Sustainability Partner.
Not long after a man claiming to be Steve Wren, Sustainability Program Manager for LOCOG, gave a live interview on LBC radio and an article went up on CityAM's website breaking the news.
But all was not as it seemed. Within minutes of the article going up it was pulled from the site. Twitter was buzzing with people stumbling from belief to disbelief. The first confirmation of the hoax came from Business Green editor James Murray who tweeted:
"BP Press Office confirms LOCOG statement is a hoax!"
The stunt, echoing serial pranksters The Yes Men, was orchestrated by Campaign for a More Sustainable Olympics who put up a release on their cloned version of the LOCOG website explaining what they had done.
The purpose of the hoax was to "highlight their unethical decision to make BP Sustainability Partner for the London 2012 Olympics".
They highlighted BP's involvement in the notoriously destructive Candian tar sands and the ongoing failure to tackle the impact of the Deepwater Horizon disaster as two examples of BP's destructive environmental impact.
Harry Broadbent, from CAMSOL, said: "Choosing BP as Sustainability Partner is like choosing a paedophile to be head of a primary school. Their current business plan of increasing the supply of fossil fuels from dirtier and dirtier sources, such as the tar sands, would lead us to a rise in temperature of 6 degrees - which would spell the end of life as we know it. LOCOG clearly named its Sustainability Partners purely on the basis of who wrote the biggest cheque."
This is, no doubt, the first of many protests yet to come targeting the Olympics.
Follow Pete Speller on Twitter: www.twitter.com/peterspeller