Philip Keightley
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Philip Keightley is an Account Director at PR, Search & Social Media Agency Punch Communications and has contributed to various magazines, journals and websites in his time. An old school media man grappling with the complexities and rapid evolution of modern technology, Philip provides a pragmatist’s approach to social media and is prone to moaning.

Blog Entries by Philip Keightley

The Importance of Effective Internal Communications for a PR Campaign

0 Comments | Posted 25 April 2012 | 16:10

Often during high profile and fast moving PR campaigns it is easy for public relations consultants to become blinkered by the need to secure positive media coverage and forget the importance of internal communications. The internal stakeholders, especially your employees, are a business's greatest asset; therefore it is...

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Facebook Timeline for Pages - What's the Fuss all About?

1 Comments | Posted 9 March 2012 | 08:39

Since Timeline for Pages smashed its way into the news last week, the number of articles and videos I've seen about how to effectively use the new functionality is insane. Now, while I've done my own research into it and still reserve wholehearted judgement over the new 'improvements' I thought...

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Facebook: Decline and Discontent

0 Comments | Posted 23 January 2012 | 15:29

For those that work in social media and keep a close eye on brand activity in social media, and in particular Facebook, there has long been a challenge to understand, interpret and report accurately on the figures and results. Naturally, brands are keen to know exactly how their social media...

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Why the G+ Multi-Admin Update is a Huge +1 for Brands

0 Comments | Posted 3 January 2012 | 08:39

The addition of multi-admin functionality to Google+ brand pages will be hugely beneficial when it comes to page management for the many different brands and businesses that use them.

The feature is one that the vast majority of brands have been after for some time following the launch of...

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Let's Get Ready to Rumble: Facebook versus Google+ in the Battle for Social Media Hearts and Minds

0 Comments | Posted 29 November 2011 | 23:00

As is all too often the case, the hype was greatly disproportionate to the fight itself. When the first whispers that Google would finally bring to market a challenger brave enough to take on the undisputed social media heavyweight champion that is Facebook (in the blue corner?), the bookies, spectators...

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