As a new generation enters the workplace having grown up with the internet, many are savvy to the use of social media as a promotional tool. However, despite the value of maximising the opportunities offered by channels such as Google+, Twitter, Facebook and LinkedIn there are also a number of...

February is the most notable month for award ceremonies in film and music on both sides of the Atlantic. The Grammys, BAFTAs and Brit Awards have already taken place and, most famously of all, the 85th Academy Awards or Oscars. You would not necessarily associate the glitz and glamour of...

Of late, there has been growing discussion and debate within the social space by brands and their social media agencies in response to the recent tightening of the Facebook EdgeRank algorithm. Whilst there has been a fair degree of discontent, primarily concerned with the perceived unfairness of having...

The Dandy, an iconic children's comic, announced last week that it was moving purely to online and would no longer be available in print. My first reaction was sadness and disappointment for the loss of one of my childhood memories, but then it dawned on me that I hadn't bought...

Not a week goes by when there isn't another nail in the coffin of the print media industry. In the past few weeks we have seen the Daily and Sunday Mirror newspapers merge leading to a number of job losses, the Express group beginning its £5 million cost cutting programme...

Often during high profile and fast moving PR campaigns it is easy for public relations consultants to become blinkered by the need to secure positive media coverage and forget the importance of internal communications. The internal stakeholders, especially your employees, are a business's greatest asset; therefore it is...

Since Timeline for Pages smashed its way into the news last week, the number of articles and videos I've seen about how to effectively use the new functionality is insane. Now, while I've done my own research into it and still reserve wholehearted judgement over the new 'improvements' I thought...

For those that work in social media and keep a close eye on brand activity in social media, and in particular Facebook, there has long been a challenge to understand, interpret and report accurately on the figures and results. Naturally, brands are keen to know exactly how their social media...

The addition of multi-admin functionality to Google+ brand pages will be hugely beneficial when it comes to page management for the many different brands and businesses that use them.

The feature is one that the vast majority of brands have been after for some time following the launch of...

As is all too often the case, the hype was greatly disproportionate to the fight itself. When the first whispers that Google would finally bring to market a challenger brave enough to take on the undisputed social media heavyweight champion that is Facebook (in the blue corner?), the bookies, spectators...