How about an eBay for advertisers? Say goodbye to bulk media buys around inventory that is racked and stacked so far in advance that advertisers have no room to maneuver.

Real Time Bidding (RTB) ad platforms gives advertisers a looking glass through which they can observe the "live" advertising inventory...

The Great Gatsby is not necessarily a gripping tale of the rise and fall of Jay alone. The story portrays the travails of what Ernest Hemingway famously described as the "Lost Generation". The term itself was used by a garage owner for the mechanic who did a lousy job of...

There is a constant deluge of images being uploaded online every second as we speak. On social networks like Facebook and Google+, and online forums like Reddit and 4chan, millions of photos are being uploaded by users who click them with the now ubiquitous smartphone cameras. This is a significant...

Hi Sheryl, if you were British, I would have greeted you with the all endearing "dear". Oh how I wish I were a woman to benefit from your words of wisdom in Lean In. But I am man enough to let you know that I am on your side, not...

In the two decades since gaining independence from the former Soviet Union, Kazakhstan has emerged as the most attractive destinations for foreign direct investment and joint venture expansion in Central Asia. Located in the heart of the Eurasian continent in the ancient Silk Road of Antiquity, Kazakhstan is an emerging...

The European Union happens to be a key market for online poker after America. Germany accounts for the second largest number of online poker players globally, with only the US ahead of them. Black Friday crippled online poker there. But a few years down the line, with the changed

Carole Middleton wanted her daughter Catherine to get hitched to Prince William. She could see clearly, even back then, that the boisterous little Kate would be a perfect match for Diana's shy lad.

But how could a humble working class family get into the closed, upper echelons of British...

Honest-to-goodness indie films have often been a great way to get a realistic feel of what a country, a culture or a people are about. The thriving cinematic culture of South Korea, with its sleek production values and great storylines have familiarized the country for so many cine-goers. The country...

The final chapter of Margaret Thatcher's remarkable life story could never have been a simple RIP. It would have been a disappointing ending that would have concealed the love and loathing that she aroused in equal measure as the first woman and the longest serving Prime Minister of post-war Britain....

Navi Radjou, co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth wears three hats. The first one is made in India, the country that gave the world the most powerful number called zero. The second hat comes from France, which gave to the world the concept...

Jomo Kenyatta, freedom fighter and first President of Kenya, was famous for his wit and repartee. During a Non-Aligned Movement Summit the subject of debate was the global tension caused by the Cold War between the United States and the now defunct Soviet Union. A member helpfully pointed out that...

When Larry Page and Sergey Brin took their tentative first steps into the world of Internet, it is quite possible that they had not visualized the exponential growth that was to follow with the speed of light. A major source of income that their company Google Inc generates comes from...

Last week, when Groupon unceremoniously dumped Andrew Mason as its CEO, the discussion quickly turned to the fate of the company itself and whether Mason's ouster means anything in the big picture.

Groupon, after all, isn't a lone failure in an otherwise thriving sea of daily deals companies....

Ang Lee ended his brief acceptance speech with a Namaste at the 85th annual awards ceremony of the Academy of Motion Picture Arts and Sciences in Los Angles. He won the Oscar for the Best Director for Life of Pi. Shobha De, the Indian celebrity writer and socialite, was, perhaps,...

In 1970 a cub reporter was baffled when the editor shot down what would have been his first scoop. The story was about a father having raped his daughter. It was killed because the editor believed that such crimes were committed by sick people. Reporting them would only help spread...

The Web is growing at an ever accelerating pace. More and more people are connecting to the internet these days compared to ten years ago. And businesses are also inevitably moving a lot of their services and applications online to stay in contention on the teeming cyberspace. And as more...

It has become increasingly imperative for businesses to contribute to social causes these days and a Corporate Social Responsibility division is de rigueur in almost every major business. Every top Indian business company, across sectors, whether it is Tata, Reliance or Kotak, is immersed in offering value through their CSR...

Do you remember those game shows on TV where participants used to win money for different tasks accomplished? Do you also remember how every time they won it, there would be some sort of "ka-ching" sound in the background? Well, some of us don't - why? Because that is ancient...

What is common between Gary Cooper, Hrithik Roshan and Bradley Cooper? All three of them are actors. Technically Gary Cooper is no longer an actor because he is dead. He died in 1961, six days after turning 60. Bradley Cooper is currently basking in the glow of an Oscar nomination....

In a field that is otherwise steeped in creativity, advertising often stands the risk of finding itself in a rut where time and again agencies start following a "formula" for marketing their clients' brands. But then again, there comes a time when there's this one idea, one concept that breaks...