Rachel Arthur
GET UPDATES FROM Rachel Arthur
 
Rachel is the media and marketing editor at leading online trend-analysis and research service WGSN, where she focuses on providing the fashion and style industries with news and analysis from across the communications world.

She also blogs about the crossroads of fashion and technology at http://fashionandmash.wordpress.com, and can be found tweeting through @rachel_arthur

Blog Entries by Rachel Arthur

Shoppable Films: Fad or Future?

(0) Comments | Posted 14 November 2012 | (16:37)

If there's one keyword at the centre of the burgeoning fashion and tech scene at the moment, it's 'shoppable'. Just as retailers and brands get a grasp on how to handle content, it's commerce that begins to drive the sector forward again - undoubtedly the effect of greater need for...

Read Post

Fashion Communications Should Be Based On Selling Ideas Not Products

(0) Comments | Posted 16 August 2011 | (17:00)

There's no escaping the overwhelming association with luxury in Cannes. Star-studded hotels sit next to boutiques from every designer name you can imagine: Louis Vuitton, Chanel, Gucci, Prada. Balenciaga too, Céline coming soon.

But head inside the Palais des Festivals in June for the world's most famous advertising festival, Cannes...

Read Post