Rachel Hawkes
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Rachel Hawkes is an account director at Elemental. She delivers consultancy, production work, strategy and account management for a variety of Elemental’s clients and is the co-founder and editor of the Social Media Portal (SMP).

Rachel possesses an extensive background in communications. Her passion though is integrating traditional and digital communications - particularly blogger relations, online PR, social media marketing and community management.

Her experience includes fashion, entertainment, charity, health, banking and tech.

She holds the position of Chair at Verity, a UK charity, where she oversees and undertakes the media and management of the charity; bringing her integrated digital marketing and PR skill sets further the aims of the charity.

Rachel is a regular columnist for industry magazines and is often asked for comment relating to digital communications.

Her most recent media placements may be found on the Elemental site and at SMP. Visit Elemental’s media centre to learn more about the campaigns that Rachel has managed.

Rachel is a keen knitter and jewellery maker and gives pieces of handmade goodness as gifts.

Blog Entries by Rachel Hawkes

Why an Integrated Digital Marketing and PR Strategy is Important

(0) Comments | Posted 24 May 2012 | (13:11)

Although strategy is probably the most ridiculed business marketing terms at the moment courtesy of The Apprentice, to not see merit in creating and implementing it effectively could be at the determent of a business. When a customer thinks of a company, they don't think of them as separate offline...

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