Raconteur Media
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Raconteur is a leading London-based, independent publisher of special interest content for some of the world's leading brands, including The Times and The Sunday Times. We are founded on the conviction that information hungry, savvy audiences still value high quality journalism and cutting edge design.

Raconteur's content covers a wide range of topics including business, finance, healthcare, tech, sustainability and lifestyle - in fact, we publish on any topic our audience cares about or where we feel there’s an information gap.

Our award-winning content provides comprehensive, thought leading analysis from a hand picked selection of the finest journalists, academics, politicians and industry experts. This analysis is set in the context of incredible visuals: great looking infographics, illustrations, images, and innovative design.

Raconteur was shortlisted for Independent Publisher of the Year in 2013 and for Print Publisher of the Year in 2014.

See our content site at www.raconteur.net and follow us on Twitter at @Raconteur

Entries by Raconteur Media

The Secret to Getting Your Colleagues to Believe in Your Content Idea

(0) Comments | Posted 16 October 2014 | (17:47)

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Yesterday night, Raconteur hosted 60 senior marketers and brand strategists at Home House in London to discuss the strategies behind the internal sell of content marketing. Amongst all the challenges we chat with clients about, one of the most problematic that...

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Azerbaijan Impresses on the World Stage

(0) Comments | Posted 15 August 2014 | (12:43)

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The modern Olympic tradition was born in Europe well over a century ago. But unlike Africa, Asia, the Americas and the Pacific, Europe has traditionally lacked its own set of Olympic-style games. In 2015, however, this is finally set to change,...

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Engagement Is the Number One Metric in Marketing

(0) Comments | Posted 28 July 2014 | (14:35)

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*The version of the article below is the correct, amended version of the original article.

At Raconteur we endeavour to have honest, frank conversations with the best of the best - we feel it's important to know how different field leaders,...

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21st Century Content

(0) Comments | Posted 9 July 2014 | (11:40)

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To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on...

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The Mindset Shift Needed for Successful Content Marketing

(0) Comments | Posted 2 July 2014 | (09:56)

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When it comes to effective marketing strategies, content is the new way forward, with UK marketers now allocating 31% of total marketing spend on producing content. Whether it is small businesses using social media or Google launching their "Think...

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Insight-Driven Content Is the Key for B2B Lead Generation Marketing

(0) Comments | Posted 18 March 2014 | (13:04)

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On the evening of Thursday March 13th, we gathered 100 senior B2B marketers at London's exclusive Hospital Club for our second jointly-hosted invite-only seminar and reception with NewsCred, this time on Optimising B2B Content for Lead Generation. Attended by senior representatives...

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Four Minute Warning - Two Major Shifts in Marketing Culture

(0) Comments | Posted 9 December 2013 | (18:08)

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Last week, I attended The Drum's annual Four Minute Warning 'disruption day' on behalf of Raconteur.

The focus was on all things future - and the aim was to inspire The Drum's target audience (which I very much am, as I...

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What Makes a Business Agile?

(0) Comments | Posted 27 November 2013 | (11:20)

UK and global businesses are today faced with a whole new set of challenges when competing in a volatile, highly digital age. Alice Leahy, publisher of Raconteur's latest special report on The Agile Business, uncovers how making your organisation 'agile' through increased collaboration and the appropriate technology may change the...

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Every Company Is a Media Company

(0) Comments | Posted 18 November 2013 | (13:43)

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Last Thursday, Raconteur Media and NewsCred hosted the UK's first-ever event for senior marketers on The Role of Journalism in Content Marketing at The Savoy Hotel in London - a venue designed to be as indicative of quality as the night's...

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Five Action Points to Retain and Grow Your Customer Base

(0) Comments | Posted 28 October 2013 | (16:32)

Alice Thwaite, publisher of Raconteur's Customer Loyalty report, shares pertinent insight on building a loyalty programme.

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In publishing Raconteur's latest special report on Customer Loyalty for The Times on October 28, I spoke to hundreds of leading service providers,...

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The Future of News and Social Media: The New Role of News

(1) Comments | Posted 4 October 2013 | (18:28)

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A few of us recently attended an event on the Future of News and Social Media, put on by News UK (one of our partners) as part of its News 3.0 series in Charlotte Street, London.

The event was a lively...

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Businesses Are Missing Out on Insight From Marketers

(0) Comments | Posted 4 September 2013 | (16:24)

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The Chartered Institute of Marketing (CIM) just released their latest data on marketing confidence, based on a survey taken from marketers around the country and their take on economic recovery in enterprise from where they sit. As a...

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Creating Content? Think Before You Publish

(0) Comments | Posted 26 April 2013 | (12:17)

Tobes Kelly, Raconteur Media's Head of Custom Publishing division, in the first of a three-series post on content:


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My job title used to be Head of Publishing. These days, everywhere I turn, it seems that marketing managers, business...

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Ethics and Finance: Doing the Right Thing Can Be Profitable

(0) Comments | Posted 17 April 2013 | (12:31)

Discontent is on the rise among Western banking customers faced with abuses such as Libor rigging, mis-selling of financial products, hidden trading losses and sloppy anti-money laundering, writes Paul McNamara

As the conventional financial system takes blows to its credibility, the question arises whether there is a better financial system...

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Nerds Have Taken Over the Universe?

(1) Comments | Posted 9 April 2013 | (12:38)

Charles Orton-Jones traces the rise of a new breed of City computer geeks who prefer algorithms to champagne and Lamborghinis

The Masters of the Universe have been demoted. Back in the 1980s the strutting lords of the City were traders. The author Tom Wolfe wrote in The Bonfire of the...

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Race Against Time for Future Cities

(0) Comments | Posted 26 March 2013 | (09:47)

How much trouble are we in? What we can do about it? How long have we got? With quality of life at stake and no easy answers, the time is now for tackling the difficult questions being asked of future cities worldwide, writes Jim McClelland


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Putting Money Where Hungry Mouths Need It

(0) Comments | Posted 25 March 2013 | (11:39)

INVESTMENT
There are many investment opportunities in agriculture, but the complexities of the food supply chain create risks, as Sarah Murray reports

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With rising populations creating more mouths to feed, newly affluent citizens in developing countries hungry for meat and other...

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Entrepreneurs Don't Have to Go It Alone

(0) Comments | Posted 4 March 2013 | (09:37)

ENTREPRENEURS With new business start-ups at record levels in the UK, the number of wealthy entrepreneurs is also increasing. So who looks after the financial affairs of this latest wave of "nouveaux riches"? Rob Langston finds out


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Politicians...

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Blame Bad Policy, Not the Technology

(0) Comments | Posted 25 February 2013 | (11:50)

Uptake of biometrics in the public sector is increasing despite concern over infringement of privacy and civil liberties, writes Adam Vrankulj

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"Biometrics" and "public sector" are words that react together like petrol and fire. Anybody doubting that should put them...

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Focus Moves to More Than These 'Known Unknowns'

(0) Comments | Posted 21 February 2013 | (10:12)

RISK: As lines of supply become more complex and exposed, it may be time to rethink our approach to supply chains, writes Malory Davies
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The alarm bells started ringing in September last year. Hornby, supplier of toy railways to generations...

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