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Richard Neville

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Why Slower Communication Is Happier Communication

Posted: 08/09/2012 01:00

What a wonderful array of communication channels we have at our fingertips these days. So capable, so varied, and all so very instant. But why is it that the more we have, the less contented we feel?

In the 80s and 90s we called it information overload - for the first time, office workers found themselves routinely buried under a deluge of email and a vague expectation that they really ought to keep up. Then came the social media revolution, enabling everyone to keep in touch with practically anyone, all the time. Whether by fax or by Facebook, we all embraced new communication paradigms that widened our reach and involved practically no delay between sending and receiving a message.

In my previous office job, I generally counted 100 emails a day and found myself glued to a wide range of blogs, feeds and twitterers. In between times, my real friends might be 'lucky enough' to pick up a photo or a status update that I'd somehow managed to squeeze into a 30 second reprieve from this barrage. Of course, I'd blatt these out to anyone who'd care to look me up. It's quicker that way and, well, the age of privacy is dead, right?

Unsurprisingly, it's precisely this situation that spurred me to leave my job and start my own business with a somewhat lower intensity approach to communication.

Then, in June 2012, Mintel announced the lingering death of the traditional printed postcard, with just 3% of Britons sending them compared to 30% in their heyday in the 1970s. This saddened me, not least because my friend and I had almost finished building our first experimental product at the time, Cards In The Post, which makes sending a real printed postcard as easy as making a Facebook status update. Maybe we won't be making our millions out of this one, we thought.

But I think the humble postcard should fight back, whether it's authored via our website, from one of the competitor services, or - shock - using an actual pen. In a way, postcards epitomize all that's good about slower and less capable communication. They are so simple: a picture, a short message, and a recipient. If it makes them sound sexier, you can think of them as the analogue version of a Tweet.

Despite their simplicity, writing a postcard makes us feel better than any amount of status updates. There's something to learn there.

First, it's clear that the sender is thinking uniquely about their recipient while they write - there's no option to copy in anyone else, and nothing will appear on a public wall. The message is infused with individual friendship in a way that would not be appropriate for blanket updates seen by more people.

And second, the delay between sending and receiving means the sender can put the communication out of their mind as soon as they've pressed send. There's no chance that there will be a response to deal with for at least a few days. Recipients also feel less of an obligation to respond than they do with email or Facebook messages. They just receive the card in the post, have a warm friendly feeling, and pop it under a fridge magnet.

The Slow Movement has been (slowly) building for a few years now. Its aim is to provide an antidote to today's technologically enhanced speed and the implied obligation to keep up. One Slow Movement website explains that communication works better when it happens less quickly, and with more of an emphasis on relationship rather than broadcast: "Slow conversations are conversations where the primary aim of each party is to truly understand the other person." No surprises there, just universally acknowledged truths: people don't always like acting quickly and friendships benefit from direct attention.

Postcards are not exactly the vanguard of the revolution. But I've certainly learned a lot from seeing how people enjoy communication more when they just slow down. It's also underlined to me that there we should keep a space in our ever-growing communications arsenal for even the most old-fashioned tools. We'll see how our little postcards project goes. We're in no hurry.

I'd love to know what readers of Huff Post think about slower communication. Does that resonate, or does it sound as obsolete as the typewriter? Answers in the comments please, or - preferably - by carrier pigeon.

 

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What a wonderful array of communication channels we have at our fingertips these days. So capable, so varied, and all so very instant. But why is it that the more we have, the less contented we feel? ...
What a wonderful array of communication channels we have at our fingertips these days. So capable, so varied, and all so very instant. But why is it that the more we have, the less contented we feel? ...
 
 
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Sorab Shroff
14:55 on 08/09/2012
I agree too. I make a conscious decision not to use my smartphone for Facebook/Twitter/Email.

I really like setting aside time once a day and looking at my personal mail and enjoy the surprise and fun of receiving and responding to friends messages.

In contrast, checking each email, as it comes in, to me, feels like it simply interrupts my other experiences (walking in the park or dining with a friend) and it also means I don't give the email the attention and care it deserves. It leads to a shallower experience all round, in my view.
14:53 on 08/09/2012
It has become a class like issue to boast of the speed of ones broadband. It is understandable that the spoilt kids one hear on buses say "we have 5mB" while another will boast of 20mB but we are all supposed to grow up after our teenage years.

Some may remember when it was common to boast of the size of ones black&white TV screen or the cc of ones car engine or what you paid for a holiday etc. Is such childish competition just a British characteristic to enforce more unnecessary consumerism? Surely, the British are not the only cretins on the planet?

When it was common to send letters by post, sending them by fast courier only meant they stood around on desks for longer and especially so during the holiday season. Mature users of the Internet and sending email will appreciate that emails are often not answered even by large companies. Unlike when companies received a letter, they now have no wish to forward email to the correct department(s) in case they get a rollicking for making them more work!

It is rather like rushing down the motorway at 100mph only to find that the queues get longer at the towns, and especially so when everyone else drives faster. Employers love to employ less people to do more, and fast communications are often little more than a status symbol loved only by those communication companies who want to make a fat undeserved packet.
14:24 on 08/09/2012
I have to agree. I can't remember the last time I received a postcard from anyone or, for that matter, an actual hand written letter. I embrace the new tech as much as anyone - probably more - but when I was without net connectivity at home for a few weeks recently I discovered a world I thought i had lost. I started reading books, calling friends on the telephone and, more importantly, once the terror of not being up to date on the latest internet meme or trend has subsided, I became calmed and more relaxed.

One thing I especially don't miss is having a smartphone since moving to a cheap old nokia pay as you go. I don't have the constant bleep bleep of email messages and facebook updates following me around like Marley's ghost while still being able to text and, you know, use the phone as a phone. It won;t last as i need a Windows phone for my work but the lack of one until now is more a blessing than a curse.

Here's to a slower world and darn it, I think I'll send some postcards next time I'm away even if it's just for a few days.
09:54 on 10/09/2012
Hear hear!