Richard Stacy
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I help organisations understand how to deal with the social media revolution. Before social media came along, I was as a public relations consultant, working for international agencies in London, Sydney, Brussels and Prague within the Saatchi & Saatchi / Publicis Groupe network.

Blog Entries by Richard Stacy

Facebook IPO Valuation: It's All About the Costs, Not the Revenue

(4) Comments | Posted 2 February 2012 | 20:34

I have had a quick look at the Facebook prospectus. The thing I found really interesting was not confirmation of revenue and its dependence on advertising, but a very first glimpse of how Facebook's costs are structured. I believe the key to working out a long-term, sustainable valuation for Facebook...

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The Enormous Consequences of Inconsequential Data

(0) Comments | Posted 30 January 2012 | 13:12

I have recently come across this excellent Ted Talk by Kevin Slavin. It looks at algorithms and the powerful, but also hidden and unsupervised way they shape our world. It is a trifle scary. Kevin focuses on areas such as financial trading, but makes the point that algorithms...

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Why a Social Media Strategy is Different to a Marcoms Strategy

(0) Comments | Posted 9 January 2012 | 13:42

The single most important thing to realise about social media is that it is different. Almost all of the mistakes being made in social media occur because organisations do not fully appreciate this and simply look to drag their existing marketing and communications ideas, campaigns and ways of thinking into...

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The Occupy Movement: Not Anti-Capitalist but Anti-Fundamentalist

(0) Comments | Posted 1 November 2011 | 15:34

One of the problems of the recent rash of Occupations by the Occupy movement, quite apart from determining what space they should actually be occupying (as in the London, St Paul's Cathedral fiasco) is the difficulty in discerning what the Occupiers are protesting either in favour of, or...

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