Rodney Collins
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Regional Director EMEA, McCann Truth Central

Entries by Rodney Collins

Through the Looking Glass: What Your Bathroom Cabinet Reflects About You and the World

(1) Comments | Posted 3 October 2013 | (18:10)

Last month, our team published a photographic essay, Around the World in 80 Cabinets. The project invites you to peek inside bathroom cabinets around the world, from Australia to Uzbekistan. This is likely an invitation that few of us are able to resist. From hair lice...

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Through the Looking Glass: The Naked, Ugly, Beautiful Truth of Personal Hygiene

(0) Comments | Posted 20 September 2013 | (13:56)

Last week, our team published a photographic essay, Around the World in 80 Cabinets. The project invites you to peek inside bathroom cabinets around the world, from Australia to Uzbekistan. This is likely an invitation that few of us are able to resist. From hair lice treatments to stretch mark...

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The Improbable Dream of an 'Open Self' in a Hyper-Connected World

(0) Comments | Posted 14 March 2013 | (11:31)

At this year's Mobile World Congress in Barcelona, we at McCann Truth Central launched our latest global study, The Truth About the Connected You.* The study assesses the state of human connections in an increasingly mobile, connected world and comprises a quantitative survey (9,000 respondents) and qualitative research (20,000 online...

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Got Time for Wellness?

(0) Comments | Posted 22 January 2013 | (16:20)

This week, we at McCann Truth Central released our latest study, 'The Truth About Wellness.' The study consists of a survey of 7,000 respondents in the US, UK, Brazil, China, Japan, South Africa and Turkey, supplemented qualitatively by consumer workshops and expert interviews in Peru, Thailand, India, Mexico, and Brazil....

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