Sam Oakley
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Chief geek and head of innovation at social media PR firm Wolfstar. I like data and clever things. Unapologetically enthusiastic about the capacity of tech to make the world a better place. I'm also an amateur musician and sing with a close harmony group @vintones.

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Blog Entries by Sam Oakley

Lance Armstrong and the Wikipedia Edit Wars

(0) Comments | Posted 24 January 2013 | (14:34)

Over the last few days, it's fair to say that the internet has struggled to form any sort of real consensus around how to deal with Lance Armstrong's set-piece interview with Oprah.

Both sides of the "hypocritical cheat" vs "flawed scapegoat" argument have been lining up to opine and,...

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Brands - You Have Two Weeks to Sort Out Your Facebook Page

(1) Comments | Posted 15 March 2012 | (00:00)

Facebook will force through the switch to the new timeline-based brand pages on 30 March. This means that if you're one of the 29 million brands with a Facebook page that haven't yet made the switch over, then you have two weeks. Given the inevitable diary clashes / design tweaks...

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Snickers' Twitter Campaign: What Was the Point?

(0) Comments | Posted 9 March 2012 | (12:00)

We now know that Snickers' much discussed recent campaign was, at least, legal.

In case you've been under a rock/trapped on an East Coast train for the last few weeks, the campaign went as follows. Various celebs, known for being a bit, well... dim or boorish put out a...

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And the Oscar for Best Oscar Prediction Goes to...

(0) Comments | Posted 27 February 2012 | (18:13)

The virtual dust kicked up by more than three million mentions is finally settling, and surprise, surprise, pretty much every social media monitoring company is telling us how good its Oscar predictions were. The truth is that they were a decidedly mixed bunch, so, without further ado... The nominations for...

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