Sana Dubarry
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Entries by Sana Dubarry

Dear Gen-Y, Might I Have Your Confidence?

(0) Comments | Posted 3 June 2013 | (10:21)

Born in the hyper information era, permanently connected and experts in new technologies, young consumers now represent one-third of the world's population. But does this make them more difficult to reach through traditional marketing techniques?

Whilst it is no doubt easier to communicate with Gen-Y consumers thanks to the...

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All Change: The Emerging Opportunity in Emotional Loyalty

(1) Comments | Posted 6 December 2012 | (12:24)

Social and digital media have forced marketers to completely re-evaluate the way in which they approach communicating their clients' messages. The amount of data available today has created an unprecedented amount of information about consumers. The key to maintaining a sustainable competitive advantage in today's marketplace goes beyond combining large...

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