Sandie Dawe
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Sandie Dawe was appointed Chief Executive of Britain’s national tourism agency, VisitBritain in May 2009. A government-sponsored body, VisitBritain is responsible for promoting Britain as a destination for leisure and business travel in 21 overseas markets.

During her time at VB she has led marketing, business development and publicity strategies to grow the value of tourism to Britain, including cruise, culture and heritage, business and sports tourism and the UK’s celebration of the Millennium. She established and then chaired the Tourism Industry Emergency Response Group (TIER) during a period which covered issues such as SARS the Iraq wars and the terrorist bombings in London in 2005.

An active spokesman, Sandie regularly appears on conference platforms and in the media, championing the interests of the tourism sector.

Sandie sits on the Government’s Tourism Regulation Taskforce and is a member of the leadership council for Women 1st and the World Travel Market Council.

Before joining VisitBritain she worked in media, book publishing and tourism, including the BBC World Service, Book Marketing Council, the English Tourist Board and the London Tourist Board.

In 2008 Sandie was awarded an MBE for services to the tourist industry in the Queen's Birthday Honours.

Blog Entries by Sandie Dawe

New Britain Tourism Strategy Will Attract Nine Million Extra Visitors a Year

(1) Comments | Posted 29 April 2013 | (12:10)

Later today, along with Secretary of State Maria Miller MP, we will be announcing a pioneering strategy for Britain's travel and tourism industry. It highlights the potential for visitor numbers to the UK to grow by 23 per cent to 40 million by 2020, the potential to create 131,000 jobs...

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Influential Tourism Businesses Visit China and Japan to Increase Tourism

(0) Comments | Posted 21 November 2012 | (09:04)

Every year we send the cream of UK tourism business across the world to promote themselves and generate business for the UK.

But following the fantastic year Britain has had in the spotlight, the next few missions through to 2013 bring an added sense of value and importance we...

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Consultation Launched On Ambitious Growth Plan For Tourism

(0) Comments | Posted 9 October 2012 | (17:41)

This week, VisitBritain has launched a consultation on a growth strategy for tourism to Britain, with an ambition to reach 40 million visitors by 2020, a 3% year on year increase.

Reaching that figure would deliver £8.7 billion additional foreign exchange earnings at today's prices and support more than...

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All This Positive Olympics International Coverage Didn't Happen By Chance You Know...

(11) Comments | Posted 15 August 2012 | (00:00)

We Brits certainly know how to party. Sunday's closing ceremony for the London 2012 Games was a truly foot-tapping, arm-waving musical celebration. I was lucky enough to be there and it was not unlike the best of Glastonbury but with seats - and no mud!

The evening was a fitting...

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World's Most Influential Travel Leaders Visit Britain at a Key Time for Long Term Growth

(4) Comments | Posted 8 August 2012 | (00:00)

As the world watches thrilling sporting scenes from across our capital, some of the world's most influential travel trade bosses are travelling around Britain and seeing just how much there is to enjoy in these 'Isles of Wonder'.

These VIP tours are all part of VisitBritain's plan to make the...

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Comedy and Creativity, Energy and Warmth - the London 2012 Opening Ceremony

(7) Comments | Posted 29 July 2012 | (00:00)

Each Olympics opening ceremony says something about its host nation - and Friday night told a tale of Britain that made us proud, amused and delighted the world. The longest ad for Britain ever seen - and watched by an estimated 1 billion viewers. It was a Britain confident of...

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Britain Doesn't Disappear After 2012 and Here's Why...

(6) Comments | Posted 26 July 2012 | (00:00)

Britain's Diamond Jubilation celebration in June was as memorable as last year's Royal Wedding, and in a matter of days we'll be welcoming the world to Britain as London plays host to greatest show on earth for a record third time.

In today's competitive tourism industry, being able to...

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