Sarah McGiven
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London based social media consultant, fashion lover, trainer collector, magazine hoarder and kitten owner with a chameleon-like approach to hair colour. When I'm not training people in social media or practicing the dark arts of digital marketing & online PR, I can be found on my FightForYrWrite blog, Facebook page and Twitter talking about all the style trends from the street to the High Street that excite me. Bonus points if it's leopard print, neon or looks like it should have been on the cover of Smash Hits in the 80s or 90s.

Blog Entries by Sarah McGiven

Weekend Shopping: Eco-Friendlier, Water Conserving Denim & Lily Cole's Cruelty-Free Make Up Line

(0) Comments | Posted 5 May 2012 | 00:00

I was shocked to hear how environmentally unfriendly jeans are, recently. With its tough, hardwearing nature giving you more wears per wash I'd assumed denim was one of the greener fabric choices but how wrong I was...

This weekend I'm looking at some innovative, water-conserving jeans from Levi's and...

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Weekend Shopping: City Break Beauty, Lustful Luggage & Other Getaway Goodies

(0) Comments | Posted 28 April 2012 | 00:00

With a slate of family visits across the UK looming and - fingers crossed - a weekend in Munich cheering on Chelsea in the Champions League Cup Final (how incredible was that semi?!), I've been taking a look at the latest in travel accessories.

I find trips away are...

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Top Nordic Fashion E-Tailer Nelly.com Targets Trend Conscious UK Shoppers

(0) Comments | Posted 26 April 2012 | 00:00

Nelly.com is the Nordic equivalent of ASOS - an online retailer selling own brand and designer label fast fashion - and it's just launched here in the UK.

Founded in Sweden in 2003, Nelly.com now gets a hefty 10 million hits per month internationally, and...

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Creeper Shoes Get A Cute Monster Makeover, Fam Irvoll Style

(1) Comments | Posted 18 April 2012 | 00:00

Sorry to bring you news of something you can't buy just yet but I can't keep quiet about these mint green Monster Mash brothel creepers any longer. Having literally worn out my last triple sole creepers - one of the hottest shoe styles around - I'm in the market for...

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Weekend Shopping: Wet-A-Porter! Sunny Rainwear for Festival Season

(0) Comments | Posted 14 April 2012 | 00:00

Coachella officially kicks Music Festival season off in the US this weekend and, as the UK's Summer Festivals loom large, there's one thing you can guarantee - rain. Luckily, designers and retailers, ever quick to herald their Festival Fashion trends, have finally caught on to the fact that floral dresses,...

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Rockabilly SS12 Style Paves the Way for McQ by Alexander McQueen's New Direction

(0) Comments | Posted 11 April 2012 | 00:00

Last season I fell for Alexander McQueen's playful, younger line, McQ, all over again when Rihanna put a rockabilly spin on their sleeveless tartan puffball dress for her appearance on UK X Factor back in November. With a newly launched e-commerce site, a four storey flagship...

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Weekend Shopping: Cut-Grass & Candy Cool Easter Style Edit (With Just a Bit of Chocolate)

(0) Comments | Posted 7 April 2012 | 00:00

Whether you're treating friends, family or just yourself this Easter, there are plenty of Springtime shopping joys to behold from dessert flavoured chocolate bars to candles that look good enough to eat. If you're not indulging in the whole egg thing, there are some wonderful chocolatey beauty treats on hand...

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Peace, Love and FREECITY - Hollywood's Fashion Commune Comes to Europe

(0) Comments | Posted 4 April 2012 | 00:00

Proving that bohemian doesn't have to mean floaty wafts of paisley print kaftans made from knitted yoghurt, laid back Californian brand FREECITY is bringing its alternative, utilitarian sweats to Europe.

Nina Garduno, a former buyer for Los Angeles' super boutiques Fred Segal and Ron Herman, came up with...

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Weekend Shopping: From SoHo to Soho, NYC's Jack Spade Opens First UK Store

(0) Comments | Posted 31 March 2012 | 00:00

I have a particular fondness for menswear label Jack Spade, the New York brother brand to womenswear sibling Kate Spade, having been introduced to them a few years ago when I first met my other half. I was so taken with his army green twill messenger bag and...

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Colour Me Sporty: New Liberty Print Nike Collection is Ready to Spring

(1) Comments | Posted 28 March 2012 | 00:00

My boyfriend and I have built a sneaker wall at home to house our respective trainer collections. The specially designed shelves spill with an array of quickstrike Air Force 1s, Jordan IVs, Air Max 1s (his side), Concords, Instinct hi's, JS Wings and Superstars (my side). It's a fairly strict...

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Weekend Shopping: Fashion Conscious Tech Accessories

(0) Comments | Posted 23 March 2012 | 23:00

After a series of total tech fails I've finally given in and gone all out for Apple. It's bye bye PC laptop - I will miss your easy backspace key - and HELLO sexy new MacBook Pro. A confirmed iPhone addict and iPad abuser (I swear my screen almost has...

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Making the World of Boutique Shopping Smaller With FarFetch.com

(0) Comments | Posted 20 March 2012 | 23:00

You covet it from the moment it hits the catwalk, you track the days til it drops in store, then - too late! - "we're all sold out madam, but there is one available in our other shop... in Paris". However, thanks to FarFetch.com, this type of crushing...

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Weekend Shopping: My Must-Have Hero Beauty and Grooming Products

(0) Comments | Posted 16 March 2012 | 23:00

I love switching it up with my beauty routine, trying new products based on claims, smell, curiosity or even just eye catching packaging. But I find that there's a hardcore of elite picks I always return to and here they are, on this weekend's Hero Product shopping lists for hair...

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Wild at Heart for the National Gallery - Art-Inspired Flower Bouquets for Mother's Day

(2) Comments | Posted 13 March 2012 | 23:00

Every mum deserves gorgeous flowers on Mother's Day, but if you're looking for something really special and a bit more interesting than the usual Interflora or M&S options, check out The National Gallery. Random, I know, but the iconic art gallery has partnered with top designer florists,

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Weekend Shopping: New Shoes!

(0) Comments | Posted 9 March 2012 | 23:00

I've had a bad run of it recently with shoes. First my gorgeous new heels inexplicably went from a wonderful, glove-like fit to cutting off the circulation in my toes, then the triple height crepe soles of my beloved vintage pony hair creepers split in two (vertically - I KNOW...

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The Raw Denim Bar: Bringing Cult US Denim Fashions to the UK

(0) Comments | Posted 6 March 2012 | 23:00

A friend reminded me the other day about how, before the dawn of online shopping, whenever anyone you knew was going to the States everyone would put in requests for new Levi's and Calvin Klein's because designer denim was so overpriced in the UK. We also had far less choice...

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Weekend Shopping: The Tracksuit Trend With Exclusive Styling Ideas From Fellow Adi-Fan, Alexis Knox

(0) Comments | Posted 2 March 2012 | 23:00

This weekend I'm tracksuit shopping - old school Adidas tracksuit shopping, to be specific. I'm going all out for the classic three-stripe, totally man-made matching numbers that made such a lasting impression on me when the likes of Run DMC popularised them in the mid-1980s and have been...

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Baltic Fashion Gets an International Platform with Kristina Goes West

(0) Comments | Posted 28 February 2012 | 23:00

Kristina Goes West was founded in 2011 by Lithuanian-born Kristina Armonaitė to provide an international platform for exclusive, handmade designs from the Baltic region. The former L'Officiel magazine fashion writer, who also trained as a personal stylist at London's prestigious Central St. Martin's College, was inspired to set...

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Weekend Shopping: Oscars-Inspired Jewellery

(0) Comments | Posted 24 February 2012 | 23:00

With an eye on this Sunday's Academy Awards, or - more specifically - the red carpet outfits, I've been looking at jewellery that can lift a great look to the next level. Pieces that add interesting detail - be it subtle or more show stopping, depending on what your dress...

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You're an Inspiration, Charlie Brown - Peanuts High Street Style

(1) Comments | Posted 21 February 2012 | 23:00

Who'd have thought that Charlie Brown, the bumbling, all American boy next door who never quite got it right, would infiltrate the world of high fashion? For his Autumn/Winter 2012 collection, Michael Bastian, the luxury US menswear designer, drew inspiration from New York's society escorts of old, the...

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