Sarah McGiven
NYC-obsessed, London-based freelance copywriter, blogger, digital PR, Marketing & social media maven. Fashion lover, trainer collector, magazine hoarder and kitten owner with a chameleon-like approach to hair colour. I can also be found on my FightForYrWrite blog, Facebook page and Twitter talking about style trends from the street to the High Street and general 'stuff' that excites me. Bonus points if it's leopard print, neon or looks like it should have been on the cover of Smash Hits in the 80s or 90s. Follow me on instagram @sarahmcgiven

Entries by Sarah McGiven

Hyaluronic Skincare Heroes

(0) Comments | Posted 7 October 2014 | (00:00)

Every new skincare product these days seems to be promoting the benefits of hyaluronic acid. Whilst it has a number of medical uses, and was patented in 1942 as a baking substitute for egg whites, when it comes to beauty products the main reasons for including hyaluronic acid are its...

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Getcha Street On

(0) Comments | Posted 29 July 2014 | (00:00)

I love a bit of street style and can easily waste hours checking out how other people dress - not how 'fashionable' they are, but their personal style, how they wear their clothes, put an outfit together. I find how people express their personality through clothing absolutely fascinating.


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Try the Tassel Trend

(0) Comments | Posted 23 July 2014 | (00:00)

Tassels, fringing - if it swishes when you walk, you'll probably want to snap it up to get in on this fun fashion trend.

It's a bold High Summer look that's currently populating high street stores and designer boutiques alike, particularly in the form of holiday kimonos, but choose...

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Weekend Shopping: Accessories From Sporty to Sleepy

(1) Comments | Posted 19 July 2014 | (00:00)

All you summer lovers out there seem to be taking over the city with your outdoor sports. Whether it's the Olympic legacy, part of holiday fitness plans or just fun with friends, everyone seems to be taking advantage of London's parks, lidos and streets to get out and get into...

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Haircare Heroes

(0) Comments | Posted 9 July 2014 | (00:00)

I can't remember if I've told you this already but I recently had a deeply unpleasant experience with a Lush shampoo bar. I make a point of never calling out 'bad' products as what works for one may well cause havoc for another, but I have never met anyone who's...

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Weekend Shopping: Summer Denim

(1) Comments | Posted 28 June 2014 | (00:00)

I realise I'm probably quite alone in this but I HATE warm weather. HATE it. I cannot bear this stupid weather is because of the dressing dilemmas it presents. Even the snappiest fashion fans seem to fall prey to the pitfalls of the London summer where you can encounter many...

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Father's Day Gift Guide

(1) Comments | Posted 10 June 2014 | (00:00)

Even guys seem to find their fathers difficult to buy gifts for so, as it's Father's Day this Sunday, it really is time to get your thinking caps on.

If giving presents isn't your thing, you could take your Dad out for a drink or make him dinner, spend...

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This Season's Swim Suitors

(0) Comments | Posted 24 April 2014 | (00:00)

Despite the grey, miserable weather, the shops are currently filling up with holiday wear ahead of May's summer collection clothing releases. Bikinis, tankinis, one piece swimsuits (horrifically also now being referred to as 'monokini's - ugh), whatever your bathing preference, and whether you're looking for performance or just poolside posing,...

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Fitness Goal Goodies and Gym Bag Beauty Treats

(4) Comments | Posted 19 April 2014 | (00:00)

Hey! Remember New Year? All those resolutions? How are they coming along?? Well, if you're anything like me, you made your annual commitment to a new fitness regime on 1 January and it was long forgotten by Valentine's.

After the Easter scoff-fest, and as magazines begin to herald the...

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Easter Shopping: Bunnies and Chocolate and Chicks, Oh My!

(0) Comments | Posted 17 April 2014 | (00:00)

For those of you who don't plan on stuffing your face with chocolate eggs this Easter Bank Holiday weekend (truly the worst time of year after Christmas to be on a diet), here's a bunch of non-fattening, fun suggestions for Easter gifts to indulge in - and a few sweet...

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Weekend Shopping: Jewellery Gems

(0) Comments | Posted 12 April 2014 | (00:00)

I love my accessories and am so into jewellery at the moment, particularly stackable stuff - rings, bracelets, layered necklaces - all piled high, the more, the merrier.

Marc by Marc Jacobs, Tatty Devine, Cos and & Other Stories are my...

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Must See: Jean Paul Gaultier Fashion Exhibition at The Barbican

(0) Comments | Posted 5 April 2014 | (00:00)

Heads up, fashion fans: the new exhibition opening at the Barbican on 9 April is absolutely not to be missed. The Fashion World of Jean Paul Gaultier From the Sidewalk to the Catwalk does exactly what it says on the designer label - it's a retrospective showing the...

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Jump From Paper: Yes, These Bags Are Real

(1) Comments | Posted 3 April 2014 | (00:00)

Whilst scrolling through my instagram an image that looked part fashion blogger outfit post, part cartoon caught my attention. The picture featured a bright, simple, colour blocked handbag with heavy black outlines that appeared to have been cut out from a child's colouring book and superimposed onto the girl's fashion...

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Weekend Shopping: Super Chic Streetwear Round Up

(0) Comments | Posted 28 March 2014 | (23:00)

It's my birthday this weekend so I've been putting together a wish list for my family and, as a sneaker collector and all round fan of streetwear styles, I've been looking at a lot of new designs in this area.

Here are a few of my top picks for...

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Give Your Mum A Real Mother's Day Treat - Some Rest

(0) Comments | Posted 24 March 2014 | (23:00)

I asked my parent friends what they would most like for Mother's Day and the first answer was universally 'sleep', followed by the traditional flowers and chocolates. So why not give sleep related, or at least rest-themed Thank You gifts this Sunday?

You could let your mum have a...

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Weekend Shopping: Queen Bee Style

(0) Comments | Posted 21 March 2014 | (23:00)

Spring may be all about florals and this season's big daisy print trend, but why not pair it with something a bit more fun?

Last spring saw one the release of the most perfect fashion collections in recent memory, from Alexander McQueen. Based around bees and women as worker bees,...

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Karl Lagerfeld Hits London

(1) Comments | Posted 12 March 2014 | (23:00)

I have an incredible fascination with Karl Lagerfeld. Not just because of his legendary position with Chanel, and the almost inconceivable way he also fits in designing his eponymous clothing and accessories line as well as a hotel, myriad collaborations as diverse as designing VIP helicopters for Agusta...

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Let the Sunshine Into Your Wardrobe

(0) Comments | Posted 5 March 2014 | (23:00)

I love cold, winter weather but these never ending grey skies are getting me down.

Yellow is one of those cheery colours that just makes everything a bit better and brighter. Associated with optimism, happiness and sunshine, it's a great pop colour to wear right now. Pair a yellow...

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New Spring Nail Shades

(0) Comments | Posted 25 February 2014 | (23:00)

In these nail art-obsessed times, sometimes it's nice just to go back to a block colour again. Perk up your nail game without spending ages dotting and doodling (and smudging and redoing...), simply by introducing some great new Spring varnish shades to your beauty routine.

There's a nail colour...

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Weekend Shopping: Covetable Tech Covers

(0) Comments | Posted 21 February 2014 | (23:00)

With the news buzzing about WhatsApp's sale to Facebook, my thoughts turned to tech accessories. As a devoted Apple fan, I make no apologies for the extreme bias towards items that fit their products in my selection below although most pouches can also be used for other tablets, as well...

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