Sháá is the author of the UK’s Number 1 Best Selling Business Book “Stop Talking, Start Doing … A Kick In The Pants In Six Parts”.

Sháá is a prolific public speaker, digital native and passionate champion of small businesses. Amongst other accolades, Sháá has been voted by the Institute of Directors as one of the UK’s Six Most Connected Women, one of Management Today’s ‘35 Under 35’ and Growing Business magazine’s ‘Young Guns’ and recognised by the London Stock Exchange for her services to Enterprise.

In 2009 Sháá launched Smarta.com, the UK’s #1 Resource for Small Business. Smarta is a highly innovative business platform providing advice,networking and tools for business owners, backed by leading entrepreneurs Theo Paphitis and Deborah Meaden.
In 2011 Sháá launched ‘Smarta Business Builder’, a groundbreaking cloud-based subscription toolkit for small businesses.

A graduate of The London School of Economics, Sháá’s entrepreneurial career had an unusual start. At 22 she won a competition to interview Super Middleweight boxing champ Chris Eubank and ended up helping promote his next fight to a sell-out 48,000 live crowd and an 18 million TV audience. Shaa remains an ardent boxing fan.

Soon after she set up her own PR and marketing company and won the then relatively unknownvacuum cleaner company Dyson as one of her first clients. Working alongside Sir James Dyson helping to establish Dyson as a global brand taught Sháá’s more about business than any MBA. To this day, Sháá’s credits James as being one her biggest sources of inspiration.

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