Shannon Edwards
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Shannon Edwards, Vice President and Managing Director, Sugar Inc (http://www.shopstyle.co.uk/)


As MD and VP, ShopStyle Europe, Shannon is an experienced internet professional with over a decade of experience managing incredibly successful web brands.

Shannon joined ShopStyle in April 2008 with a brief to launch the brand into Europe. She has successfully established the UK business and is now focusing on developing the model for new European territories.

Before joining ShopStyle, Shannon spent four years with eBay's Shopping.com as Director of Merchant Services and Director of Communications and before that as Senior Manager for Netflix. Shannon began her career in PR, latterly as Senior Vice President at Fleishman Hillard. It was here between 2000 and 2003 that she began working with digital brands such as Yahoo!, Drugstore.com and Bluenile.com.

Shannon started her career as a journalist and her media skills have been applied to the shopping market as Global Online Shopping expert working with TV and radio to provide comment on international trends, products and launches. Shannon has undertaken numbers radio and TV interviews over the past 10 years in UK and US including BBC, CNN Fox National, MSNBC, The Times, Le Monde, USA Today, New York Times.

Shannon is married with children and lives in West London.

Blog Entries by Shannon Edwards

After a Year of High Drama, What Can We Expect From 2012?

Posted 13 January 2012 | 15:50:35 (EST)

2011 had all the elements of a dramatic novel - there was a fairy tale romance; good triumphing over evil; revolutions, celebrations; the launch of game-changing products and technology. It was all rather exhausting. But with 2012 shaping up to be even more epic, it's time to dig in and...

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Sales-mas 2011: How to Get Motivated and Not Miss Out

Posted 14 December 2011 | 17:06:29 (EST)

How did I get here yet again? A year later and again, it's 10pm after a long day of work, looking at a pile of Christmas cards still to address and a list of gifts to buy that's really, really long.

I promise myself every year that I'll be...

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Why Should You Care About Black Friday?

1 Comments | Posted 25 November 2011 | 07:22:23 (EST)

Black Friday, Cyber Monday, Mega Monday, Manic Monday. Why is there a need to amp up the shopping pressure by putting a label on a day when you (and a few million others) panic and realise that Christmas is around the corner and you've barely given thought to what you'll...

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Stuff Your Stocking from International Stores

Posted 8 November 2011 | 12:36:48 (EST)

Having lived in three countries and a half-dozen cities, I've been lucky enough to have the opportunity to discover different cultures and lifestyles. As well as opening my mind, this has opened my wallet to different and unique shopping opportunities.

It used to be a source of incredible excitement...

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Secrets for a Stress-Free Festive Season

Posted 1 November 2011 | 23:00:00 (EST)

It's like clockwork at this time of year, the leaves turn, the air starts to chill - and with the first signs of red and green I start to breakout in a cold sweat.

Having just been made dizzy by how much was spent on our summer holidays and...

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