Shannon Edwards
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Shannon Edwards, Online Shopping Expert


With more than 13 years working with, for, or just in awe of, some of the best e-commerce sites in the world, Shannon has a wealth of tips, tricks and advice on how to navigate the world of online shopping.

Most recently Shannon was the Managing Director of Vestiaire Collective UK-- the best-kept secret for getting top luxury brands at a great price. Previous to that she launched ShopStyle in Europe.

Shannon started her career as a journalist and has been regarded as a global online shopping expert for years having appeared hundreds of times on television, radio and in print; including BBC, CNN Worldwide, Fox, MSNBC, The London Times, USA Today, New York Times.

Shannon lives in West London where she can be found spending hours each day shopping for shoes and handbags.

Blog Entries by Shannon Edwards

Anatomy of a Trend - The Rise and Rise of the Banana Top

(0) Comments | Posted 17 March 2013 | (18:31)

As the tour of Fashion Weeks around the globe continues until Autumn, it's easy to marvel at how trends are cooked up and served with such regularity. It's also amazing at how such simplicity delights us over again. I mean who doesn't like black & white...together. Even better white court...

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Sheryl Sandberg Says 'Lean In' and Marissa Mayer says 'Come In' - Is Our Reaction the Problem?

(0) Comments | Posted 27 February 2013 | (21:28)

Poor Marissa Mayer, no sooner did she call the troops back to mothership Yahoo!, than Sir Richard Branson's all over her back branding the decision 'backward.' And scroll a few articles down from there and you'll see Sheryl Sandberg of Facebook doing her darndest to energise and empower woman with...

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London Fashion Week Day One: Trends to Look For

(0) Comments | Posted 15 February 2013 | (22:24)

The amazing thing about Fashion Week is how it it happens roughly every six months and yet it has this magical ability to create the excitement and anticipation of an event held, maybe, every two years. Especially with the cold gloomy weather we've had in London, a little champagne, music...

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Seeing Neon Green - How to Properly Invest in Spring Trends

(0) Comments | Posted 7 February 2013 | (17:53)

As a proud child of the 80s, the bursts of neon and pastel in the shops right now send me back to a time where my favourite items were a pastel, fruit-smelling Swatch watch and a Frankie Goes to Hollywood 'Relax' neon Benetton top. The adage 'what's old is new...

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Shopping Online for Christian Louboutin or Louis Vuitton This Christmas? Could You Spot a Fake?

(0) Comments | Posted 24 November 2012 | (14:56)

A couple of weeks ago, style maven Bay Garnett and some of her very fashionable friends, such as Jasmine and Rebecca Guinness, Jade Parfitt and Camilla Rutherford gathered to celebrate that fact that Bay joined pre-owned fashion marketplace Vestiaire Collective as Style Advisor (where I am the UK...

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First Time on the Front Row of a Fashion Show - What's it Like?

(0) Comments | Posted 16 September 2012 | (16:33)

I've worked in e-commerce for some time now, but that has never provided me with the insider status to nab a front row seat at any Fashion Week anywhere in the world (sigh). My longing to understand what happens in those magical, celeb and talent filled spaces has, although, had...

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How the Recession is Making us Rethink How We Shop

(0) Comments | Posted 26 July 2012 | (12:42)

Even 'fast', 'cheap' fashion can seem a bit unjustifiable when we hear news of a 'double dip' recession. I, for one, feel a bit sheepish hauling bags of clothes home while worried about what the future holds (never mind that I also have to find a way to sneak it...

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After a Year of High Drama, What Can We Expect From 2012?

(0) Comments | Posted 13 January 2012 | (14:50)

2011 had all the elements of a dramatic novel - there was a fairy tale romance; good triumphing over evil; revolutions, celebrations; the launch of game-changing products and technology. It was all rather exhausting. But with 2012 shaping up to be even more epic, it's time to dig in and...

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Sales-mas 2011: How to Get Motivated and Not Miss Out

(0) Comments | Posted 14 December 2011 | (16:06)

How did I get here yet again? A year later and again, it's 10pm after a long day of work, looking at a pile of Christmas cards still to address and a list of gifts to buy that's really, really long.

I promise myself every year that I'll be...

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Why Should You Care About Black Friday?

(1) Comments | Posted 25 November 2011 | (06:22)

Black Friday, Cyber Monday, Mega Monday, Manic Monday. Why is there a need to amp up the shopping pressure by putting a label on a day when you (and a few million others) panic and realise that Christmas is around the corner and you've barely given thought to what you'll...

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Stuff Your Stocking from International Stores

(0) Comments | Posted 8 November 2011 | (11:36)

Having lived in three countries and a half-dozen cities, I've been lucky enough to have the opportunity to discover different cultures and lifestyles. As well as opening my mind, this has opened my wallet to different and unique shopping opportunities.

It used to be a source of incredible excitement...

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Secrets for a Stress-Free Festive Season

(1) Comments | Posted 1 November 2011 | (22:00)

It's like clockwork at this time of year, the leaves turn, the air starts to chill - and with the first signs of red and green I start to breakout in a cold sweat.

Having just been made dizzy by how much was spent on our summer holidays and...

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