Shannon Edwards
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With more than a decade of working with, for, or just in awe of, some of the best ecommerce sites in the world, Shannon has a wealth of tips, tricks and advice on how to navigate the world of online shopping.

She started her career as a journalist and has been regarded as a global online shopping expert for years having appeared hundreds of times on television, radio and in print; including BBC, CNN Worldwide, Fox, MSNBC, The London Times, USA Today, New York Times.

And of course, with a bird's eye view of the growth of the Internet from multiple companies...industries...cities and countries. Why limit oneself to ecommerce...all things digital are fair game in her purview.

Shannon lives in West London where she can be found spending hours each day shopping for shoes and handbags and thinking about what social media has done to us!

Entries by Shannon Edwards

What It Means to Lead

(0) Comments | Posted 12 December 2014 | (23:09)

I've recently taken over as CEO of a fantastically ambitious start-up and feel grateful that I have comfortably realised my potential as a leader. And like other CEO's of companies large and small, I often reflect on what makes a leader lead with success.

There are qualities that we collectively...

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Fashion & Music... So Happy Together

(0) Comments | Posted 1 August 2014 | (23:38)

The other day I was looking online at a pair of trainers way too cool for my 42 years but with the image of the hip musician wearing said shoes and my Spotify feed thumping in the background, all of the sudden those shoes were the answer to any wardrobe...

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A Reminder of the 'Other Mothers' That Need Our Love This Weekend

(0) Comments | Posted 25 March 2014 | (17:12)

It's Mothering Sunday this weekend and I'm blessed to have a mother (in the U.S.) a mother-in-law (in the U.K) and be a mother of incredibly beautiful little girls, two of which will shower me with cards and kisses this upcoming Sunday.

While I usually relish writing more tongue-in-cheek...

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Normcore and the Emperor's New Clothes

(0) Comments | Posted 11 March 2014 | (23:08)

So we need to talk about this 'normcore' trend that is shaking the sartorial core of our NY-LON in-the-know trend friends. For those stuck under a fashion rock (me most days of the week) the self-professed arbiters of cool over the pond at New York Magazine have dedicated...

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What Is Having It All? It's Having A (anything) L (life) L (lacks)

(0) Comments | Posted 6 February 2014 | (19:27)

The constant conversation about women, men, work, family, children and what it means to 'have it all' always stops short for me on the 'all' front. What does 'all' mean? Is it different for me? For you? Short, provocative news clips on the subject jump right to the punch of...

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What's Old Is New Again - Deja Vu and Christmastime

(0) Comments | Posted 24 December 2013 | (16:31)

Every day of every month we are hyper focused on what's new -- from food to travel; cars to celebrities; technology and entertainment; to work and life trends...there is an obsessive, irresistible pull towards the future. We want to be immediately better, smarter, savvier by half past the New Year's...

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Is Online Shopping Our Newest National Sport?

(0) Comments | Posted 10 December 2013 | (13:58)

Has anyone noticed the dizzying speed with which discounts and 'special shopping days' (e.g., Black Friday, Cyber Monday, Green Monday) have been circling the globe, filling our inboxes, and making heads spin with their sheer potential (...who couldn't use just one more sparkly jumper or handbag at 70% off?) Now,...

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The Lies Behind the Facebook Smiles

(1) Comments | Posted 4 September 2013 | (11:12)

Inertia and indecision landed our Summer holiday in the last possible week before school was to begin. So we enjoyed (endured) nearly three months of other people's holiday exploits via social media until we set off on our adventure.

You know, we've all seen it... happy friends, neighbours, colleagues...

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Tuesday, 8am Meet Trainer in the Bedroom, Make Sure Bed is Made

(0) Comments | Posted 22 August 2013 | (18:08)

I have this memory of clearing out a small corner of my room next to a black and white 10-inch TV so I could follow the moves of two perfectly quaffed female instructors in leg warmers at 7.20 a.m. on a Monday morning. Their stark white studio and slick leotards...

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The Next Internet Wunderkind...Granny

(1) Comments | Posted 5 August 2013 | (15:14)

Quick, what first comes to mind when I say 'the Internet's next great hope' (I mean...billionaire)? A male, age 25, engineer, wears tee-shirts, jeans and smelly kicks? No life, no sunlight and such. What if I were to throw into the mix...retiree, bouncing grandkids on the knee and three months...

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OMG JT RT'ed Me!

(1) Comments | Posted 18 July 2013 | (01:00)

I actually have, at a stretch, 30 followers on Twitter (think wallflower in the corner of the school dance versus popular high school cheerleader) so no, not a single RT from @jtimberlake (by the way, when did having 'followers' evolve from 'you lead a cult' to 'social media...

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To Have, to Hold, to Overshare

(0) Comments | Posted 1 July 2013 | (11:34)

Another couple, just walking down the aisle on any given Friday/Saturday/Sunday is now 'surprised' because their 'flashmob' wedding video has been shared thousands of times. 'It was just little-old-us getting hitched...we are so surprised that half the world watched the video' Well (1) you coordinated a flashmob led...

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When Do the 'Selfie-Help Books' Hit the Shelves?

(1) Comments | Posted 24 June 2013 | (15:40)

Did I miss something? When did it become socially acceptable to take photos of oneself, for no particular reason, on any given day, and share it with, like, everyone...in the world. And even more perplexing, when did the word 'selfie' join the list of generally acceptable terms to use in...

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When Art, Fashion and Technology Collide

(0) Comments | Posted 21 June 2013 | (15:58)

As someone who usually sits between the worlds of fashion, retail and technology, it's clear that they are often ships passing in the night until an explosive coming together produces something pretty cool.

Generally there is a tension around what is 'art' and someone's 'craft' and what is 'technology'-and...

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Anatomy of a Trend - The Rise and Rise of the Banana Top

(0) Comments | Posted 17 March 2013 | (19:31)

As the tour of Fashion Weeks around the globe continues until Autumn, it's easy to marvel at how trends are cooked up and served with such regularity. It's also amazing at how such simplicity delights us over again. I mean who doesn't like black & white...together. Even better white court...

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Sheryl Sandberg Says 'Lean In' and Marissa Mayer says 'Come In' - Is Our Reaction the Problem?

(0) Comments | Posted 27 February 2013 | (22:28)

Poor Marissa Mayer, no sooner did she call the troops back to mothership Yahoo!, than Sir Richard Branson's all over her back branding the decision 'backward.' And scroll a few articles down from there and you'll see Sheryl Sandberg of Facebook doing her darndest to energise and empower woman with...

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London Fashion Week Day One: Trends to Look For

(0) Comments | Posted 15 February 2013 | (23:24)

The amazing thing about Fashion Week is how it it happens roughly every six months and yet it has this magical ability to create the excitement and anticipation of an event held, maybe, every two years. Especially with the cold gloomy weather we've had in London, a little champagne, music...

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Seeing Neon Green - How to Properly Invest in Spring Trends

(0) Comments | Posted 7 February 2013 | (18:53)

As a proud child of the 80s, the bursts of neon and pastel in the shops right now send me back to a time where my favourite items were a pastel, fruit-smelling Swatch watch and a Frankie Goes to Hollywood 'Relax' neon Benetton top. The adage 'what's old is new...

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Shopping Online for Christian Louboutin or Louis Vuitton This Christmas? Could You Spot a Fake?

(0) Comments | Posted 24 November 2012 | (15:56)

A couple of weeks ago, style maven Bay Garnett and some of her very fashionable friends, such as Jasmine and Rebecca Guinness, Jade Parfitt and Camilla Rutherford gathered to celebrate that fact that Bay joined pre-owned fashion marketplace Vestiaire Collective as Style Advisor (where I am the UK...

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First Time on the Front Row of a Fashion Show - What's it Like?

(0) Comments | Posted 16 September 2012 | (17:33)

I've worked in e-commerce for some time now, but that has never provided me with the insider status to nab a front row seat at any Fashion Week anywhere in the world (sigh). My longing to understand what happens in those magical, celeb and talent filled spaces has, although, had...

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